Domain > katepankova.me

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DNS Resolutions

Date	IP Address
2021-01-10	52.218.137.26 (ClassC)
2025-08-07	3.5.79.216 (ClassC)
2025-08-30	3.5.82.177 (ClassC)
2025-11-22	3.5.78.99 (ClassC)

HTTP/1.1 200 OKx-amz-id-2: 3pStAbruVvzcL+aqiNQD0+lPVr31z0+rh5szxzF+/lSCH8bnMIXhQwjOd1UF1iVSlYLwUa0qrRox-amz-request-id: K7MQXF18RMAZV1VHDate: Sat, 22 Nov 2025 15:01:16 GMTContent-Encoding: UTF-8Last-Modified: Tue, 05 Sep 2017 10:28:15 GMTETag: 22812b9b38e50822b8a4e0f419d3ff3dContent-Type: text/htmlContent-Length: 22036Server: AmazonS3

!DOCTYPE html>html langen>head>meta nameviewport contentwidthdevice-width, initial-scale1.0>meta charsetUTF-8>link typetext/css relstylesheet hrefcss/Grid.css>link typetext/css relstylesheet hrefcss/styles.css>link hrefhttps://fonts.googleapis.com/css?familyLato:100,300,300i,400 relstylesheet>title>Ekaterina Pankova, UX and Front-End/title>/head>    body>    header>        nav classrow>            img srcimages/logo.png classlogo altLogo>                        ul classmain-nav>                li idmobile-menu>a href#>img srcimages/menu-icon.png altMenu>/a>/li>                li classmenu>a href#bio>About me/a>/li>                li classmenu>a href#ux>UX portfolio/a>/li>                li classmenu>a href#ui>UI portfolio/a>/li>                li classmenu>a href#personal>Personal projects/a>/li>                li classmenu>a href#contacts>Contacts/a>/li>            /ul>        /nav>        div classhero-textbox>            h1>Ekaterina Pankova/h1>            h2>UX designer and Front-End developer/h2>            a classbtn full-btn hrefhttps://www.linkedin.com/in/ekaterina-pankova-51b95a7a>Connect with me on LinkedIn/a>            a classbtn ghost-btn hrefmailto:cathy.pankova@gmail.com?subjectWebsiteMessage>Send me a message/a>        /div>    /header>        main>        section classbio>            img srcimages/kate-avatar.png altKate Pankova classavatar>            a idbio>/a>h2>Hi! I’m Kate and I’m happy to welcome you on my webpage./h2>            p>4 years ago while working as digital analyst in creative studio in Russia I was proposed to join the in-company traineeship in UX design. During the traineeship I assisted senior UX designer in different projects. By the end of the traineeship I started to work as UX designer and take the responsibility by myself.br/>br/>While working as UX designer I always needed to code website prototypes in HTML/CSS/JS. In order to do it better and faster I learned JQuery and AngularJS (as for HTML and CSS I practised them even before, earning money by building portfolio websites for small companies during university and school studies). The more I worked the more I took part in Front-End development stage of building web-applications, playing role of «full-stack UXer» who can not only prototype and conduct experiments, but also code the website. For past 3 years I’ve been working as outsource UX-designer/ Front-End developer for several Russian agencies with clients mostly in E-commerce. In the meanwhile I studied Ruby and upgraded my JS skills (React JS, Node.JS, Feathers JS).br/>br/>Now I’m living in Amsterdam and looking for new challenges and interesting projects! /p>        /section>            section classhighlight>            div classflex-width>                a idskills>/a>h2>My skills for the moment/h2>                p classannotation>* I am passionate about upgrading myself, so these are permanently being updated :-)/p>                            ul classskills-col col span-1-of-4>                   li>UX/UI/li>                   li>User research/li>                   li>A/B testing/li>                   li>Prototyping/li>                   li>Wireframing/li>                   li>Sketch/li>                   li>Adobe CS/li>                   li>Axure/li>                /ul>                                 ul classskills-col col span-1-of-4>                   li>Web development/li>                   li>HTML5/li>                   li>CSS3/li>                   li>JavaScript/li>                   li>JQuery/li>                   li>AngularJS/li>                   li>ReactJS/li>                   li>Node.JS/li>                   li>Ruby-on-Rails/li>                /ul>                                  ul classskills-col col span-1-of-4>                   li>Languages/li>                   li>Russian (native)/li>                   li>English (advanced)/li>                   li>French (advanced)/li>                   li>Dutch (A2, in progress)/li>                 /ul>                                  ul classskills-col col span-1-of-4>                   li>Other skills /li>                   li>SWIFT/li>                   li>Agile/Scrum/li>                   li>Marketing research/li>                   li>Marketing analytics/li>                 /ul>                         /div>        /section>                section classflex-width>            a idux>/a>h2>UX portfolio/h2>            div idux-portfolio>                ul>                    li>One of the largest e-commerce clothes retailers in Russia (can’t use name according to NDA).br/>                    img srcimages/ux-first.png altE-commerce project, UX classux-preview>                        span>a href# idux-first>Show more.../a>/span>                        div classux-details-1>                                                        div classdetails-base>                        p>span classcase-title>Goal:/span> Update the database of Emails and attract more people to subscribe forour weekly Email with promotions and news./p>br/>                         p>span classcase-title>What was done:/span> We added personalization to the subscription suggestion.When the user enters the website he/she gets an ad “Subscribe and get 1000rub” with a field for Email and 2 buttons: “Women” and “Men”. Now he/sheknows that the promotions will fit him/her (* In the past there was only 1button: “Subscribe” and many users unsubscribed right after spending theirgift of 1000 rub)./p>                        img srcimages/ux-first.png altE-commerce project, UX classcase-img>                        p>span classcase-title>Result:/span> The A/B testing showed that the new version of the ad was moreeffective (+9% of subscribers from the new ad). Now the old version iscompletely changed to the new one./p>                            /div>                        /div>                    /li>                                         li>Automotive accessories website a hrefhttp://74kolesa.ru classwebsite-link>74kolesa.ru/a>br/>                    img srcimages/ux-second.png altE-commerce project, UX classux-preview>                        span>a href# idux-second>Show more.../a>/span>                         div classux-details-2>                                                          div classdetails-base>                        p>span classcase-title>Goal:/span> Attract users from the whole region, not only from the regions main city./p>br/>                         p>span classcase-title>What was done:/span> We placed a banner «Quick shipping to any place within theregion» on the landing page and also promoted the fact of quick shippingwith outdoor advertising in the towns, on TV and in Paid search ads./p>                        img srcimages/ux-second-2.png altE-commerce project, UX classcase-img>                        p>span classcase-title>Result:/span> Within the first 2 months there was a huge increase in viewing thewebsite from different regional towns and also an increase in conversion rate.The advertising stage is still in progress and the local team is now working onanalyzing the long term results./p>                             /div>                        /div>                    /li>                                         li>Pharmacie website a hrefhttps://alvik74.ru classwebsite-link>Alvik74.ru/a>br/>                    img srcimages/ux-third.png altE-commerce project, UX classux-preview>                        span>a href# idux-third>Show more.../a>/span>                          div classux-details-3>                                                           div classdetails-base>                        p>span classcase-title>Goal:/span> Update the website and increase number of returning visitors, increasecustomers loyalty./p>br/>                         p>span classcase-title>What was done:/span> On the heap map we found that many users struggled withthe navigation and we added 2 quick buttons to the top panel: «Promotions»and «New items»./p>                              img srcimages/ux-third-3.png altE-commerce project, UX classcase-img>                              p>We also made some special filters for the catalogue: «Bestseller» (for thingsthat should be at every home), «Special price» (for promotions),«New» (recently arrived items) and «Seasonal» (e.g. vitamis in spring orparaceutamol in the flue period)./p>                              img srcimages/ux-third-2.png altE-commerce project, UX classcase-img>                                                p>span classcase-title>Result:/span> Weve had an increase in returning users who come to the website tocheck whats new and what are the current promotions. The conversion ratehas increased for 6%. Overall impression of users got better (based on thereviews)./p>                              /div>                        /div>                    /li>                                         li>Online store of consumer electronics a hrefhttps://www.naifl.ru/ classwebsite-link>Naifl.ru/a>br/>                    img srcimages/ux-fourth.png altE-commerce project, UX classux-preview>                        span>a href# idux-fourth>Show more.../a>/span>                          div classux-details-4>                                                           div classdetails-base>                        p>span classcase-title>Goal:/span> Increase conversion rate, find out why users add items to cart but dontproceed to check-out./p>br/>                         p>span classcase-title>What was done:/span> We have found that the user had to fill in registration form inorder to proceed to check out. Not everybody wanted to make an account fora one-time buying. Thats why we added 1 more CTA button – «Buy in 1 click».Now those who dont want to spend time on filling the form can just entertheir phone number and the manager will call them./p>                              img srcimages/ux-fourth.png altE-commerce project, UX classcase-img>                              p>Weve also left only necessary fields in the form: telephone number and name./p>                        img srcimages/ux-fourth-2.png altE-commerce project, UX classcase-img>                        p>span classcase-title>Result:/span> The client was happy to get the increase in sales within the first monthsof implementing the changes. It was the clients team who was analyzing theresults, thats why I dont have the stats./p>                              /div>                        /div>                    /li>                                        li>Online store of knitting accessories a hrefhttps://igla74.ru classwebsite-link>Igla74.ru/a>br/>                    img srcimages/ux-fifth.png altE-commerce project, UX classux-preview>                        span>a href# idux-fifth>Show more.../a>/span>                         div classux-details-5>                                                          div classdetails-base>                        p>span classcase-title>Goal:/span> Increase conversion rate, find out why users add items to cart but dontproceed to check-out./p>br/>                         p>span classcase-title>What was done:/span> We added a new CTAbutton – “Quick order” with a notice that only tel number and name arerequired. We also added a wishlist option with a heart icon (users can additems to the wishlist and order them later without having to conduct a newsearch)./p>                             img srcimages/ux-fifth.png altE-commerce project, UX classcase-img>                             p>The form for quick order is simple and fast to fill in:name, telephone number and comments (optional field)./p>                        img srcimages/ux-fifth-2.png altE-commerce project, UX classcase-img>                        p>span classcase-title>Result:/span> As there were no any ad campaigns at the moment of implementingchanges to the website we can be sure that the chosen implementations had agood result, as they increased the number of sales from the website for 15%.We also suggested adding some privileges for registered users, as the clientswould like to collect users Emails in order to send regular mail with websiteupdates. In this case the users will have a stronger motivation to spend theirtime on filling registration form, creating an account and returning to thewebsite again and again./p>                             /div>                        /div>                    /li>                                    /ul>            /div>        /section>          section classhighlight>            div classflex-width ui-portfolio>                a idui>/a>h2>Recent UI samples /h2>                div classcol span-1-of-3>                img srcimages/barbados.png altRestaurant UI classwebsite-UI>                                /div>                                 div classcol span-1-of-3>                img srcimages/automotive.png altAutomotive website UI classwebsite-UI>                /div>                                 div classcol span-1-of-3>                img srcimages/knopka.png altWebsite UI classwebsite-UI>                /div>                                div classfirst-app-UI>                                                 img srcimages/globetrotter1.png altApp UI classmobile-UI>                img srcimages/globtrotter2.png altApp UI classmobile-UI>                 img srcimages/globtrotter3.png altApp UI classmobile-UI>                img srcimages/globtrotter4.png altApp UI classmobile-UI>                img srcimages/globtrotter5.png altApp UI classmobile-UI>                /div>                div classsecond-app-UI>                img srcimages/chat1.png altApp UI classmobile-UI>                img srcimages/chat2.png altApp UI classmobile-UI>                 img srcimages/chat3.png altApp UI classmobile-UI>                img srcimages/chat4.png altApp UI classmobile-UI>                img srcimages/chat5.png altApp UI classmobile-UI>                                /div>            /div>        /section>                 section classflex-width>            a idpersonal>/a>h2>Personal projects/h2>           p>Here are several projects on which I’m working in my spare time and which let me practice all the steps of product development: from ideation and researching to coding and testing. Those projects are still in progress and are continuosly being updated and changed, cause I find more insights, go deeper with details or realize some way to write more efficient code. Hopefully, one day I’ll finish and publish them :-)/p>            div idpersonal-projects>                ul>                    li>span classtitle>a href# idfroget>‘Froget’app/a>/span>br/>                        img srcimages/froget1.png altFroget app classux-preview>                        div classproject-details-1>                                                        div classdetails-base>                    p>A version of reminder-app with a cute frog helping you not to forget (or ‘froget’ in the app’s terms) about anything. There’re 3 types of Frogets: business, leisure and shopping. Frogets can be added to the list or on the map, can include time and date settings or not. For example, you know that you need to buy a toy for your dog but keep forgetting it during the day and remember only after having missed all the petshops. You can then add a Shopping Froget (either choose a special shop on the map or just mention shop category - petshop) and the app will alert you when you’re close to the store (you can set preferred distances in the settings)./p> div classfroget>                        img srcimages/froget1.png altFroget app>                        img srcimages/froget2.png altFroget app>                        img srcimages/froget3.png altFroget app>                        img srcimages/froget4.png altFroget app>                        img srcimages/froget5.png altFroget app>                        img srcimages/froget6.png altFroget app>                        img srcimages/froget7.png altFroget app>                        img srcimages/froget8.png altFroget app>                    /div>                              /div>                        /div>                    /li>                                        li>span classtitle>a href# idweather>‘Whose Weather Worst’ app/a>/span>br/>                         img srcimages/weather1.png altWhose Weather Worst app classux-preview>                         div classproject-details-2>                                                         div classdetails-base>                    p>One winter day I woke up, looked at the window, saw dark cloudy sky and got upset because of the terrible weather. It was -1 C… I was drinking my coffee when received a message from mom, living in another Russian city “We have -34 C today! So freezing!!!”. At that a very moment I looked once again at the window and my weather started to seem almost perfect to me: only -1 C, not -34 C!!! That was the day when I realised that it’s really easy to appreciate any weather I have - I just need to know it’s not the worst! br/>Starting from that moment I’ve spent hours thinking of the app what won’t only show you the weather but will also help you to love it and enjoy your day. /p>                     div classweather-app>                        img srcimages/weather1.png altWhose Weather Worst app>                        img srcimages/weather2.png altWhose Weather Worst app>                        img srcimages/weather3.png altWhose Weather Worst app>                        img srcimages/weather4.png altWhose Weather Worst app>                        img srcimages/weather5.png altWhose Weather Worst app>                        img srcimages/weather6.png altWhose Weather Worst app>                        img srcimages/weather7.png altWhose Weather Worst app>                        img srcimages/weather8.png altWhose Weather Worst app>                        img srcimages/weather9.png altWhose Weather Worst app>                    /div>                         /div>                          /div>                    /li>                                        li>span classtitle>a href# idcat-game>‘Selfiesh cat’ game/a>/span>br/>                         img srcimages/selfiesh-cat.png altSelfiesh cat game classux-preview>                         div classproject-details-3>                                                       div classdetails-base>                    p>A game about a cat travelling accross the world and taking selfies with symbols of every country, trying not to shot the wrong things./p>                     div classselfiesh-cat>                     img srcimages/selfiesh-cat.png altSelfiesh cat game>                       /div>                          /div>                        /div>                    /li>                                        li>span classtitle>a href# idduck-game>‘Ducky lips’ game/a>/span>br/>                         img srcimages/ducky-lips.png altDucky lips game classux-preview>                         div classproject-details-4>                                                         div classdetails-base>                    p>Just a joking game of finding matching colors for a duck’s lips and scarf./p>                     div classducky-lips>                        img srcimages/ducky-lips.png altDucky lips game>                    /div>                     /div>                        /div>                    /li>                                     /ul>            /div>        /section>    /main>    footer>        div classflex-width>            div classcontacts-left>            a idcontacts>/a>div>Ekaterina Pankova/div>            div>Tel. +31 6 2525 2121/div>              div>E-mail: cathy.pankova@gmail.com/div>            /div>            div classcontacts-right>                div>a hrefhttps://www.linkedin.com/in/ekaterina-pankova-51b95a7a/>LinkedIn: linkedin.com/in/ekaterina-pankova-51b95a7a/a>/div>                div>a hrefhttps://github.com/fanka>Github: github.com/fanka/a>/div>                  div>a hrefhttps://codepen.io/katepankova>Codepen: codepen.io/katepankova/a>/div>            /div>        /div>    /footer>    script typetext/javascript srcjs/jquery-3.2.1.min.js>/script>    script typetext/javascript srcjs/app.js>/script>/body>    /html>

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