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classgrid hero-nav-container data-astro-cid-bbe6dxrz> div classhero-nav data-astro-cid-bbe6dxrz> img classhero-nav-logo src/logo-footer-black.svg altM | Beach width265 data-astro-cid-bbe6dxrz> button idhamburger-menu classhamburger-menu aria-labelToggle navigation menu aria-expandedfalse data-astro-cid-3weo6hls> span classbar top-bar data-astro-cid-3weo6hls>/span> span classbar middle-bar data-astro-cid-3weo6hls>/span> span classbar bottom-bar data-astro-cid-3weo6hls>/span> /button>  script typemodule>const edocument.getElementById(hamburger-menu);e&&e.addEventListener(click,()>{const te.getAttribute(aria-expanded)true,n!t;e.setAttribute(aria-expanded,!t+);const anew CustomEvent(menu-toggle,{detail:{isOpen:n},bubbles:!0,cancelable:!0});e.dispatchEvent(a)});//# sourceMappingURLHamburger.astro_astro_type_script_index_0_lang.CIOoTUJK.js.map/script> ul classhero-nav-links data-astro-cid-bbe6dxrz> li idlink-transformation data-astro-cid-bbe6dxrz>span data-astro-cid-bbe6dxrz>Transformation/span>/li> li idlink-ai data-astro-cid-bbe6dxrz>span data-astro-cid-bbe6dxrz>AI/span>/li> li idlink-innovation data-astro-cid-bbe6dxrz>span data-astro-cid-bbe6dxrz>Innovation/span>/li> li idlink-creators data-astro-cid-bbe6dxrz>span data-astro-cid-bbe6dxrz>Creators/span>/li> li idlink-sports data-astro-cid-bbe6dxrz>span data-astro-cid-bbe6dxrz>Sports/span>/li> li idlink-commerce data-astro-cid-bbe6dxrz>span data-astro-cid-bbe6dxrz>Commerce/span>/li> li idlink-gen-z data-astro-cid-bbe6dxrz>span data-astro-cid-bbe6dxrz>Gen Z/span>/li> li idlink-medialink-live data-astro-cid-bbe6dxrz>span data-astro-cid-bbe6dxrz>MediaLink Live/span>/li> li idlink-joinus data-astro-cid-bbe6dxrz>span data-astro-cid-bbe6dxrz>Subscribe/span>/li> /ul> /div> /div> /div> div classhero grid data-astro-cid-bbe6dxrz> h1 classhero-heading data-astro-cid-bbe6dxrz>Innovation, Influence, and Impact: Whats Next For the Future    of Marketing/h1> div classhero-body-grid data-astro-cid-bbe6dxrz> div classhero-body data-astro-cid-bbe6dxrz> p data-astro-cid-bbe6dxrz>At Cannes Lions 2025, MediaLink, media and marketings most trusted        advisor, brought together more than 60 CMOs and brand leaders to break        down how theyre staying ahead of todays most complex marketing        challenges — from product innovation to full-funnel brand engagement to        measuring success at every stage./p> p data-astro-cid-bbe6dxrz>Powered by the platform of UTA, MediaLink, and KLUTCH Sports Group, the        week of curated programming included our thought leadership series        MediaLink Live, featuring C-level brand leaders; Links by MediaLink, our        closed-door roundtables; and more than 725 partner meetings./p> p data-astro-cid-bbe6dxrz>Weve rounded up the topics everyone was talking about, from pain points        to solutions to the most exciting opportunities relevant to        every industry./p> /div> div classhero-video iframecontainer idleading-the-future data-astro-cid-bbe6dxrz> iframe srchttps://player.vimeo.com/video/1101595009?h938dad7c27&badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write title data-astro-cid-bbe6dxrz>/iframe> /div> /div> div classhero-spacer data-astro-cid-bbe6dxrz>/div> /div>  script typemodule>const edocument.querySelector(.hero-nav-container);window.addEventListener(menu-toggle,i>{const ti?.detail?.isOpen!0;e&&(t&&!e.classList.contains(hexpanded)?e.classList.add(hexpanded):!t&&e.classList.contains(hexpanded)&&e.classList.remove(hexpanded))});const sdocument.querySelector(.hero-nav-links);s&&s.addEventListener(click,()>{const idocument.getElementById(hamburger-menu);i&&e&&(i.setAttribute(aria-expanded,false),e.classList.contains(hexpanded)&&e.classList.remove(hexpanded))});function n(i,t,o){document.getElementById(i)?.addEventListener(click,()>{window.lenis.scrollTo(`#${t}`,{duration:o,offset:-30})})}n(link-transformation,transformation,1);n(link-ai,ai,1.25);n(link-innovation,innovation,1.5);n(link-creators,creators,1.75);n(link-sports,sports,2);n(link-commerce,commerce,2.25);n(link-gen-z,gen-z,2.5);n(link-medialink-live,medialink-live,2.75);document.getElementById(link-joinus)?.addEventListener(click,()>{document.getElementById(modalnewsletter).showModal()});window.addEventListener(scroll,()>{e&&(window.scrollY>50?e.classList.add(sticky):e.classList.remove(sticky))});//# sourceMappingURLHero.astro_astro_type_script_index_0_lang.DkyCRtwX.js.map/script> /section> section classsection1 idtransformation data-astro-cid-j7pv25f6> div classgrid transformation> div classsectionintro transformation-intro data-astro-cid-z3p6cgzz> p classsectionintro-eyebrow data-astro-cid-z3p6cgzz>span>TRANSFORMATION/span>/p> h1 classsectionintro-heading data-astro-cid-z3p6cgzz> span>Agility is the new operating system for marketers./span> /h1> div classsectionintro-body data-astro-cid-z3p6cgzz> div> p>CMOs and marketing executives are no longer just brand stewards: They need to be transformation architects and change managers who arent afraid to realign teams, workflows, and even business units to keep pace with cultural and technological shifts./p> p>That means breaking down silos, creating more collaborative relationships with outside teams to prioritize the consumer experience (think finance, technology, and product design), and building operational models that flex in an age of ongoing disruption. The question isnt whether you should change existing models — its how fast and how effectively you can manage change to meet the widest addressable market and ensure your brand is culturally relevant./p> /div> /div> /div>  div classtransformation-pullquote> div classpullquotebox   video-at-top-mobile  data-astro-cid-oo4qj7a3> div classpullquotebox-video iframecontainer idtalks-transformation data-astro-cid-oo4qj7a3> iframe srchttps://player.vimeo.com/video/1099491637?h340e74a1be&badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo data-astro-cid-oo4qj7a3>/iframe> /div> div classpullquotebox-quote data-astro-cid-oo4qj7a3>  div classpullquote-box> p classpullquote-text>Massive transformation is in operating models. Its in strategy. Its investment. Its our priorities. Helping people internally understand the big picture, pointing to the competition, looking at that total addressable market and communicating what were after — its an enterprise mindset. b>Were all one team. Were not competing with each other. Were fighting the competition./b> /p> div classpullquote-profile> img src/profiles/peggy-roe-marriott.png altPeggy Roe classpullquote-profile-img> div> div classpullquote-profile-name>Peggy Roe/div> div classpullquote-profile-position>EVP & Chief Customer Officer/div> div classpullquote-profile-title>Marriott International/div> /div> /div> p classpullquote-text>strong>Our mindset has to not just look at the past and rewrite it with new tools, but how do we think about this as the canvas of the future?/strong> We need to right-size for the moment which is a balance of great human resources with great technology./p> div classpullquote-profile> img src/profiles/beth-ann-kaminkow.jpg altBeth Ann Kaminkow classpullquote-profile-img> div> div classpullquote-profile-name>Beth Ann Kaminkow/div> div classpullquote-profile-position>CEO/div> div classpullquote-profile-title>Dentsu North America/div> /div> /div> /div>  /div> /div>  /div> /div>  /section> section classsection2 idai data-astro-cid-j7pv25f6> div classgrid-large ai-section data-astro-cid-qkiiv7ej> div classai-solid-bg data-astro-cid-qkiiv7ej> div classsection-solid   heading-padding-desktop data-astro-cid-6rcj7qd3> div classsection-solid-inner data-astro-cid-6rcj7qd3> p classsection-solid-eyebrow data-astro-cid-6rcj7qd3>span data-astro-cid-qkiiv7ej>AI/span>/p> h1 classsection-solid-heading data-astro-cid-6rcj7qd3> span data-astro-cid-qkiiv7ej>The AI imperative is deeply human./span> /h1> div classsection-solid-body data-astro-cid-6rcj7qd3> div data-astro-cid-qkiiv7ej> p data-astro-cid-qkiiv7ej>Across Cannes Lions and C-suite boardrooms, the buzz around AI has shifted from future-gazing to immediate applications. Scale, efficiency, and personalization are at the heart of these conversations, but the focus is no longer how to achieve enterprise adoption. Its about ensuring AI is created, deployed, and refined in ways that enhance human creativity./p> p data-astro-cid-qkiiv7ej>Most CMOs at this years Cannes Lions admitted to some level of uncertainty around AIs ability to meet near-term or urgent business goals. But many doubled down on the thesis that AI will succeed in marketing only when its paired with human ingenuity, oversight, and emotional intelligence. The real promise of the technology isnt to replace creativity (a widespread fear just a year ago) but to supercharge it./p> p data-astro-cid-qkiiv7ej>To fulfill that promise, marketing leaders need to invest in cultures of experimentation and education that dont just improve AIs performance, but elevate the creative power of people./p> div classai-quotes data-astro-cid-qkiiv7ej> div classinline-quote img-left  style--border-color:var(--cpurple) data-astro-cid-4gffr3x7> div classquote-img data-astro-cid-4gffr3x7> img src/profiles/alex-craddock-citi.png altAlex Craddock loadinglazy data-astro-cid-qkiiv7ej> /div> div classquote-body data-astro-cid-4gffr3x7> div classquote-text data-astro-cid-4gffr3x7> div data-astro-cid-qkiiv7ej>strong classquote-text-strong data-astro-cid-qkiiv7ej>AI and human creativity can and must coexist./strong> The messy, imperfect nature of both is where magic happens. Brands that understand how to harness both will lead./div> /div> div classquote-author data-astro-cid-4gffr3x7> span data-astro-cid-qkiiv7ej>strong data-astro-cid-qkiiv7ej>Alex Craddock/strong>br data-astro-cid-qkiiv7ej>span data-astro-cid-qkiiv7ej>Chief Marketing & Content Officer/span>br data-astro-cid-qkiiv7ej>Citi/span> /div>  /div> /div>  div classinline-quote img-right  style--border-color:var(--cpurple) data-astro-cid-4gffr3x7> div classquote-img data-astro-cid-4gffr3x7> img src/profiles/maureen-little.png altMaureen Little loadinglazy data-astro-cid-qkiiv7ej> /div> div classquote-body data-astro-cid-4gffr3x7> div classquote-text data-astro-cid-4gffr3x7> div data-astro-cid-qkiiv7ej>b classquote-text-strong data-astro-cid-qkiiv7ej>We want them to be iterative. We want them to fail fast./b> That is not the culture that lines of business owners have had for the majority of their careers. Lets accept that, own it, and create safe environments to test./div> /div> div classquote-author data-astro-cid-4gffr3x7> span data-astro-cid-qkiiv7ej>strong data-astro-cid-qkiiv7ej>Maureen Little/strong>br data-astro-cid-qkiiv7ej>span data-astro-cid-qkiiv7ej>SVP Partnerships & Ecosystem/span>br data-astro-cid-qkiiv7ej>Writer/span> /div>  /div> /div>  div classinline-quote img-left mb-0 style--border-color:var(--cpurple) data-astro-cid-4gffr3x7> div classquote-img data-astro-cid-4gffr3x7> img src/profiles/mark-wagman.png altMark Wagman loadinglazy data-astro-cid-qkiiv7ej> /div> div classquote-body data-astro-cid-4gffr3x7> div classquote-text data-astro-cid-4gffr3x7> div data-astro-cid-qkiiv7ej>The topic of replacement versus acceleration is one I keep hammering home. strong classquote-text-strong data-astro-cid-qkiiv7ej>This isnt about replacing people with a bot./strong> Its about asking, What are the high-effort, low-value tasks for which we can introduce tools so people can focus on the more valuable things we all care about?/div> /div> div classquote-author data-astro-cid-4gffr3x7> span data-astro-cid-qkiiv7ej>strong data-astro-cid-qkiiv7ej>Mark Wagman/strong>br data-astro-cid-qkiiv7ej>span data-astro-cid-qkiiv7ej>Managing Director & Partner/span>br data-astro-cid-qkiiv7ej>MediaLink/span> /div>  /div> /div>  /div> /div> /div> /div> /div>  /div> /div>  /section> section classsection3 idinnovation data-astro-cid-j7pv25f6> div classgrid innovation> div classsectionintro innovation-intro data-astro-cid-z3p6cgzz> p classsectionintro-eyebrow data-astro-cid-z3p6cgzz>span>INNOVATION/span>/p> h1 classsectionintro-heading data-astro-cid-z3p6cgzz> span>Inclusive innovation can drive consumer growth, but it must be done with focus and fluency./span> /h1> div classsectionintro-body data-astro-cid-z3p6cgzz> div> p>Powerful brand moments can emerge from investing in consumer cohorts that have been historically overlooked. When brands center underserved communities in their innovation process, they wont just superserve those audiences; they can unlock solutions with broader cultural and commercial impact that builds fan bases and drives consumer growth./p> p>Inclusive innovation is more than surveys and performance dashboards. It demands a shift in where marketers gather insights, blending quantitative metrics with an understanding of the lived experiences of underserved groups. Become culturally fluent in their everyday challenges, needs, and desires. The result? Ideas, products, and campaigns that break through and resonate on a deeper level./p> /div> /div> /div>  div classinnovation-pullquote> div classpullquotebox quote-top video-at-bottom-mobile  video-right data-astro-cid-oo4qj7a3> div classpullquotebox-video iframecontainer idtalks-innovation data-astro-cid-oo4qj7a3> iframe srchttps://player.vimeo.com/video/1099491550?h16e6f54908&badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo data-astro-cid-oo4qj7a3>/iframe> /div> div classpullquotebox-quote data-astro-cid-oo4qj7a3>  div classpullquote-box> p classpullquote-text>Make room for cultural differences. Solve a real problem for one group, and it can unlock broader relevance. b>Your mainstream audience has shifted—its multicultural now./b> If your brand isnt aligned with their goals, itll be left behind./p> div classpullquote-profile> img src/profiles/candace-mccullon-amazon.png altCandace McCollum classpullquote-profile-img> div> div classpullquote-profile-name>Candace McCollum/div> div classpullquote-profile-position>Senior Marketing Manager,/div> div classpullquote-profile-position>Head of Multicultural Marketing/div> div classpullquote-profile-title>Amazon/div> /div> /div> p classpullquote-text>A common misconception is people think measurement is a scoreboard. I tend to think of it more as a feedback loop. The feedback should be used in context of everything you are doing. b>We always dig into what happened, but we should be digging into the why./b>/p> div classpullquote-profile> img src/profiles/brian-mendelbaum-attain.png altBrian Mandelbaum classpullquote-profile-img> div> div classpullquote-profile-name>Brian Mandelbaum/div> div classpullquote-profile-position>CEO/div> div classpullquote-profile-title>Attain/div> /div> /div> /div>  /div> /div>  /div> /div>  /section> section classsection4 idcreators data-astro-cid-j7pv25f6> div classgrid creators-section> div classcreators-solid-bg> div classsection-solid  data-astro-cid-zxa6i4tq> div classsection-solid-inner data-astro-cid-zxa6i4tq> p classsection-solid-eyebrow data-astro-cid-zxa6i4tq>span>CREATORS/span>/p> h1 classsection-solid-heading data-astro-cid-zxa6i4tq> span>In the war for attention, creators are powerful partners in building trust, leveraging tech, and keeping pace with culture./span> /h1> div classsection-solid-body data-astro-cid-zxa6i4tq> div> p>As algorithms evolve at breakneck speed and community behaviors shift in real time, creators have become essential conduits between brands and culture. But they shouldnt be brought in just to execute campaigns—theyre strategic partners in shaping them. As performance metrics change and social medias role in driving brand love grows, the efficacy for digital content is being determined by those closest to the feed. From culture pods to creator tech platforms, forward-thinking companies are becoming experts in scaling these creator partnerships with intention and insights. Success in the creator economy isnt about chasing trends. Its about engaging in them the moment they form, in partnership with the people wholl reach the audience you want to reach./p> div classcreators-quotes> div classinline-quote img-left  style--border-color:var(--cpurple) data-astro-cid-4gffr3x7> div classquote-img data-astro-cid-4gffr3x7> img src/profiles/lori-macdonald-medialink.png altLori Macdonald loadinglazy> /div> div classquote-body data-astro-cid-4gffr3x7> div classquote-text data-astro-cid-4gffr3x7> div>strong classquote-text-strong>Creator strategies are ever more important./strong> Share the pen with them, include creators in the brief, give them your brand guidelines but give them the space to create. If they are truly a fan of your product, the authenticity comes through./div> /div> div classquote-author data-astro-cid-4gffr3x7> span>strong>Lori Macdonald/strong>br>span>Director/span>br>MediaLink/span> /div>  /div> /div>  div classinline-quote img-right mb-0 style--border-color:var(--cpurple) data-astro-cid-4gffr3x7> div classquote-img data-astro-cid-4gffr3x7> img src/profiles/nya-gabriella-parchment.png altNya-Gabriella Parchment loadinglazy> /div> div classquote-body data-astro-cid-4gffr3x7> div classquote-text data-astro-cid-4gffr3x7> div>Young people are investing in this space and seriously considering it as a career option, which means strong classquote-text-strong>the creator economy isnt going anywhere anytime soon./strong> I predict that in one to three years, Cannes Lions will become the next major consumer event — dare I say, the next Coachella./div> /div> div classquote-author data-astro-cid-4gffr3x7> span>strong>Nya-Gabriella Parchment/strong>br>span>Co-Head Brand Partnerships/span>br>UTA Creators/span> /div>  /div> /div>  /div> /div> /div> /div> /div>  /div> /div>  /section> section classsection5 idsports data-astro-cid-j7pv25f6> div classgrid sports> div classsectionintro sports-intro data-astro-cid-z3p6cgzz> p classsectionintro-eyebrow data-astro-cid-z3p6cgzz>span>SPORTS/span>/p> h1 classsectionintro-heading data-astro-cid-z3p6cgzz> span>Sports continue to grow as one of the biggest arenas for brand innovation./span> /h1> div classsectionintro-body data-astro-cid-z3p6cgzz> div> p>Sports industries continue to grow at a rapid rate, building new fan bases and converging with every aspect of culture, from filmed entertainment to fashion to the creator economy. Brands that havent previously leaned into sports have an opportunity to make big plays. The question is, how can they do it right, and can they stand out?/p> p>Star athletes, teams, and leagues are asking the same question about their opportunities to collaborate with brands. They want to build innovative partnerships that are disruptive and go the distance. The playbook, however, is relatively thin, and this is a good thing: Modern sports partnerships should have ambitions beyond logo placements or one-off sponsorships. They should be mutually beneficial, cross-platform, and built with open lanes of communication that enable both parties to learn and grow together./p> /div> /div> /div>  div classsports-pullquote> div classpullquotebox quote-top video-at-top-mobile  data-astro-cid-oo4qj7a3> div classpullquotebox-video iframecontainer idtalks-sports data-astro-cid-oo4qj7a3> iframe srchttps://player.vimeo.com/video/1099491610?h2dbeefc803&badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo data-astro-cid-oo4qj7a3>/iframe> /div> div classpullquotebox-quote data-astro-cid-oo4qj7a3>  div classpullquote-box> p classpullquote-text>strong>Women are not a CSR project; we are amazing athletes./strong> Were looking for brands to get in at this level and be synonymous with supporting women in sports, be a part of that journey, and for them to be able to say, We were there first./p> div classpullquote-profile> img src/profiles/aki-mandhar.png altAki Mandhar classpullquote-profile-img> div> div classpullquote-profile-name>Aki Mandhar/div> div classpullquote-profile-position>CEO/div> div classpullquote-profile-title>Chelsea FC Women/div> /div> /div> p classpullquote-text>Im looking for an open line of communication. b>Creative direction plays a significant role in choosing brands to work with./b> Hearing our opinion. Seeing our vision and taking that into account in helping us help you lead the brand./p> div classpullquote-profile> img src/profiles/aaron-gordon.jpg altAaron Gordon classpullquote-profile-img> div> div classpullquote-profile-name>Aaron Gordon/div> div classpullquote-profile-title>Denver Nuggets/div> /div> /div> /div>  /div> /div>  /div> /div>  /section> section classsection6 idcommerce data-astro-cid-j7pv25f6> div classgrid-large commerce-section> div classcommerce-solid-bg> div classsection-solid    data-astro-cid-6rcj7qd3> div classsection-solid-inner data-astro-cid-6rcj7qd3> p classsection-solid-eyebrow data-astro-cid-6rcj7qd3>span>COMMERCE/span>/p> h1 classsection-solid-heading data-astro-cid-6rcj7qd3> span>Storytelling meets storefront: The new era of commerce puts entertainment and ease at the center./span> /h1> div classsection-solid-body data-astro-cid-6rcj7qd3> div> p>As media channels multiply and retail experiences evolve, the most successful brand campaigns are no longer transactional. Theyre emotional, cultural, personalized, and data-informed./p> p>Whether its Visa treating creators like small businesses (including developing new products and services for them, thus growing brand love), Mattel developing special content for its most passionate fans, or NBCUniversal using AI to identify shoppable moments during live television, one thing is clear: Content thats designed to sell should lean into fandoms and remove friction in the shopping journey./p> div classcommerce-quotes> div classinline-quote img-left  style--border-color:var(--cpurple) data-astro-cid-4gffr3x7> div classquote-img data-astro-cid-4gffr3x7> img src/profiles/jason-horowitz.png altJason Horowitz loadinglazy> /div> div classquote-body data-astro-cid-4gffr3x7> div classquote-text data-astro-cid-4gffr3x7> div>strong classquote-text-strong>“Premium content isnt just entertainment — its a performance vehicle./strong> If the storytelling is done right, it drives inspiration, discovery, and ultimately, transactions.”/div> /div> div classquote-author data-astro-cid-4gffr3x7> span>strong>Jason Horowitz/strong>br>span>SVP US Marketing/span>br>Mattel/span> /div>  /div> /div>  div classinline-quote img-right mb-0 style--border-color:var(--cpurple) data-astro-cid-4gffr3x7> div classquote-img data-astro-cid-4gffr3x7> img src/profiles/damian-danna.png altDamian DAnna loadinglazy> /div> div classquote-body data-astro-cid-4gffr3x7> div classquote-text data-astro-cid-4gffr3x7> div>strong classquote-text-strong>“Premium content is a storefront for brands and products./strong> The explosion of span stylewhite-space: nowrap;>e-commerce/span> and social commerce has led to consumers driving discovery through products they love and that they love to share. This has created new real estate in all media, but especially in premium content.”/div> /div> div classquote-author data-astro-cid-4gffr3x7> span>strong>Damian DAnna/strong>br>span>SVP, Client Partnerships/span>br>NBCUniversal/span> /div>  /div> /div>  /div> /div> /div> /div> /div>  /div> /div>  /section> section classsection7 idgen-z data-astro-cid-j7pv25f6> div classgrid genz> div classsectionintro genz-intro data-astro-cid-z3p6cgzz> p classsectionintro-eyebrow data-astro-cid-z3p6cgzz>span>GEN Z/span>/p> h1 classsectionintro-heading data-astro-cid-z3p6cgzz> span>Gen Z is creating new rules for brand loyalty that are relevant to reaching all generations./span> /h1> div classsectionintro-body data-astro-cid-z3p6cgzz> div> p>Gen Z is setting a new standard for how trust and loyalty are earned, and brands need to keep up — not only to win over the next generation of consumers, but to build deeper connections across all age groups./p> p>Its undeniable that Gen Z and Gen Alpha are already shaping the future of consumer behavior. Their expectations are driven by both emotional and economic forces: Amid a growing loneliness epidemic, Gen Z is turning to brands not just for products, but for belonging and communities built around shared values and passions./p> p>At the same time, financial pressures have made them more discerning and risk-averse, but also more loyal to the few brands they truly trust. This is raising the bar for what brand loyalty looks like. Perks and programs cant just reward spending. They must support a broader ecosystem of engagement, which might include creator partnerships, branded entertainment, IRL experiences, personalized shopping journeys, and online communities. For Gen Z, loyalty is a two-way street. They expect brands to show up and communicate in ways that feel personal, unique, and culturally relevant. There’s no reason this  approach to building brand loyalty can’t extend  to consumers of all ages, too./p> /div> /div> /div>  div classgenz-pullquote> div classpullquotebox   video-at-bottom-mobile  video-right data-astro-cid-oo4qj7a3> div classpullquotebox-video iframecontainer idtalks-gen-z data-astro-cid-oo4qj7a3> iframe srchttps://player.vimeo.com/video/1103515425?hc12199af0e&badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo data-astro-cid-oo4qj7a3>/iframe> /div> div classpullquotebox-quote data-astro-cid-oo4qj7a3>  div classpullquote-box> p classpullquote-text> b>You cant underestimate the importance of knowing your consumers, deeply and on a human level./b> This is more important than ever as Gen Z and Gen Alpha continue to redefine the relationship between brands and consumers by demanding agency and participation in the brands they love./p> div classpullquote-profile> img src/profiles/joon-silverstein.png altJoon Silverstein classpullquote-profile-img> div> div classpullquote-profile-name>Joon Silverstein/div> div classpullquote-profile-position>CMO/div> div classpullquote-profile-title>Coach/div> /div> /div> p classpullquote-text>In a session on Gen Z and AI at span stylewhite-space: nowrap;>a hrefhttps://www.linkedin.com/company/t-mobile/ classa-white target_blank>T-Mobile Ads/a>,/span> a hrefhttps://www.linkedin.com/in/zoe-baris-housman-4ab26646/ classa-white target_blank>Zoe (Baris) Housman/a>, VP of Marketing at Essie, shared how years of hyper-targeting Gen Z led to one-dimensional strategies that neglected older, high-value segments. b>A segmentation strategy should reflect all audiences, not just the trendiest./b>/p> div classpullquote-profile> img src/profiles/justine-karp.png altJustine Karp classpullquote-profile-img> div> div classpullquote-profile-name>Justine Karp/div> div classpullquote-profile-position>Vice President/div> div classpullquote-profile-title>MediaLink/div> /div> /div> p classpullquote-text>We wanted to understand the gaming space and show up authentically. Its a prerequisite for Gen Z and Gen Alpha that you show up b>in their language, in their space, in a way that is incredibly genuine./b>/p> div classpullquote-profile> img src/profiles/tara-loftis.jpg altTara Loftis classpullquote-profile-img> div> div classpullquote-profile-name>Tara Loftis/div> div classpullquote-profile-position>Global President,/div> div classpullquote-profile-position>Dermatological Skincare (Cetaphil, Differin, Alastin, Benzac)/div> div classpullquote-profile-title>Galderma/div> /div> /div> /div>  /div> /div>  /div> /div>  /section> section classsection8 idmedialink-live data-astro-cid-j7pv25f6> div classgrid medialinklive> div classsection-solid medialinklive-intro data-astro-cid-zxa6i4tq> div classsection-solid-inner data-astro-cid-zxa6i4tq> p classsection-solid-eyebrow data-astro-cid-zxa6i4tq>span> /span>/p> h1 classsection-solid-heading data-astro-cid-zxa6i4tq> span>MediaLink Live:br> (Re)watch span stylewhite-space: nowrap;>on-demand/span>/span> /h1> div classsection-solid-body data-astro-cid-zxa6i4tq> div> p>Missed the action at Cannes Lions? Catch up on bold conversations with CMOs and brand leaders as they unpack the future of marketing — from full-funnel innovation, brand-building, and storytelling to technology, measurement, and consumer insights. Watch expert-led panels, rich with big ideas, case studies, and industry analyses, below./p> div classvideo-grid> div classvideo-card idalgorithms-and-alchemy> div classvideo-title>Algorithms & Alchemy: The Magic (and Myths) of AI in Marketing/div> div classvideo-frame iframecontainer>iframe srchttps://player.vimeo.com/video/1099751098?badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo>/iframe>/div> /div> div classvideo-card idpower-moves> div classvideo-title>Power Moves: How Chelsea FC Women Is Changing the Game/div> div classvideo-frame iframecontainer>iframe srchttps://player.vimeo.com/video/1099749716?badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo>/iframe>/div> /div> div classvideo-card idfireside-chat> div classvideo-title>Fireside Chat with UTAs New CEO David Kramer/div> div classvideo-frame iframecontainer>iframe srchttps://player.vimeo.com/video/1099749291?badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo>/iframe>/div> /div> div classvideo-card idgame-on> div classvideo-title>Game On: The Power Play Combo of Sports + Brands/div> div classvideo-frame iframecontainer>iframe srchttps://player.vimeo.com/video/1099750251?badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo>/iframe>/div> /div> div classvideo-card idinside-the-transformation-of-x> div classvideo-title>Inside the Transformation of X/div> div classvideo-frame iframecontainer>iframe srchttps://player.vimeo.com/video/1099748776?badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo>/iframe>/div> /div> div classvideo-card idthe-power-of-inclusive-innovation> div classvideo-title>The Power of Inclusive Innovation/div> div classvideo-frame iframecontainer>iframe srchttps://player.vimeo.com/video/1099745968?badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo>/iframe>/div> /div> div classvideo-card idshoppable-stories> div classvideo-title>Shoppable Stories: Creative Commerce/div> div classvideo-frame iframecontainer>iframe srchttps://player.vimeo.com/video/1099748194?badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo>/iframe>/div> /div> div classvideo-card idattention-wars> div classvideo-title>Attention Wars: The Clout & Currency of Influencers/div> div classvideo-frame iframecontainer>iframe srchttps://player.vimeo.com/video/1099747593?badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo>/iframe>/div> /div> div classvideo-card idthe-modern-leaders-playbook> div classvideo-title>The Modern Leaders Playbook: Mindset Reset/div> div classvideo-frame iframecontainer>iframe srchttps://player.vimeo.com/video/1100113645?badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo>/iframe>/div> /div> div classvideo-card idbusiness-reinvented> div classvideo-title>Business Reinvented: The Art of Transformation/div> div classvideo-frame iframecontainer>iframe srchttps://player.vimeo.com/video/1099744746?badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo>/iframe>/div> /div> div classvideo-card idthe-madness-of-measurement> div classvideo-title>The Madness of Measurement/div> div classvideo-frame iframecontainer>iframe srchttps://player.vimeo.com/video/1100076904?badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo>/iframe>/div> /div> div classvideo-card idfame-film-and-founders> div classvideo-title>Fame, Film & Founders: Patrick Schwarzenegger & Paul Wachter/div> div classvideo-frame iframecontainer>iframe srchttps://player.vimeo.com/video/1100080917?badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo>/iframe>/div> /div> div classvideo-card idcreative-intelligence> div classvideo-title>Creative Intelligence: Where Culture, Tech, and Media Collide/div> div classvideo-frame iframecontainer>iframe srchttps://player.vimeo.com/video/1100080430?badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo>/iframe>/div> /div> div classvideo-card idtalk-z-to-me> div classvideo-title>Talk Z to Me/div> div classvideo-frame iframecontainer>iframe srchttps://player.vimeo.com/video/1100079979?badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo>/iframe>/div> /div> div classvideo-card idlevel-up> div classvideo-title>Level Up: How Marketers Are Winning with Gaming/div> div classvideo-frame iframecontainer>iframe srchttps://player.vimeo.com/video/1100079248?badge0&autopause0&player_id0&app_id58479&title0&byline0&portrait0 frameborder0 allowautoplay; fullscreen; picture-in-picture; clipboard-write titleVideo>/iframe>/div> /div> /div> /div> /div> /div> /div>  /div>  /section> form idmktoForm_1202>/form> script typemodule>const edocument.createElement(script);e.src//pages.medialink.com/js/forms2/js/forms2.min.js;e.setAttribute(charset,utf-8);e.onloadfunction(){MktoForms2.loadForm(//pages.medialink.com,592-QPU-703,1202,function(t){t.onSuccess(function(n,m){return!1})}),document.getElementById(mktoForm_1202).addEventListener(submit,t>{t.preventDefault()})};document.head.appendChild(e);//# sourceMappingURLMarketoForm.astro_astro_type_script_index_0_lang.Dvt6v_yc.js.map/script>  /main> footer classfooter grid data-astro-cid-sz7xmlte> div classfooter-top data-astro-cid-sz7xmlte> a hrefhttps://www.medialink.com/ target_blank data-astro-cid-sz7xmlte> img classfooter-top-logo src/logo-footer.svg altMedialink | A UTA Company data-astro-cid-sz7xmlte> /a> div classfooter-top-social data-astro-cid-sz7xmlte> div classfooter-top-social-item data-astro-cid-sz7xmlte> a hrefhttps://twitter.com/medialink?langen target_blank data-astro-cid-sz7xmlte> img src/social-imgs/twitter.svg altTwitter data-astro-cid-sz7xmlte> /a> /div> div classfooter-top-social-item data-astro-cid-sz7xmlte> a hrefhttps://www.instagram.com/medialinked/ target_blank data-astro-cid-sz7xmlte> img src/social-imgs/instagram.svg altInstagram data-astro-cid-sz7xmlte> /a> /div> div classfooter-top-social-item data-astro-cid-sz7xmlte> a hrefhttps://www.linkedin.com/company/medialink/ target_blank data-astro-cid-sz7xmlte> img src/social-imgs/linkedin.svg altLinkedIn data-astro-cid-sz7xmlte> /a> /div> /div> /div> p classfooter-info data-astro-cid-sz7xmlte>This website is operated by Media Link, LLC. and is owned by United Talent    Agency, LLC. (“UTA”) and is made available to you for informational    purposes. By accessing or using this website, you agree to the followinga hrefhttps://www.medialink.com/terms-of-service/ target_blank data-astro-cid-sz7xmlte>Terms of Use/a> and to our a hrefhttps://www.medialink.com/privacy-policy/ target_blank data-astro-cid-sz7xmlte>Privacy Policy/a>. If you do not agree to the Terms of    Use and Privacy Policy, you may not use this website. You can unsubscribe at    any time. You are also agreeing that the data you provide above can be    transferred out of the European Economic Area. By submitting this    information, you acknowledge and agree that you have read, understood and    agree to be bound by our Terms & Conditions, and have read our Privacy    Policy and a hrefhttps://www.medialink.com/cookie-policy/ target_blank data-astro-cid-sz7xmlte>Cookies Policy/a>./p> /footer>   script typemodule>window.dataLayerwindow.dataLayer||;function a(){dataLayer.push(arguments)}a(js,new Date);a(config,G-BY5GCQQS2B);//# sourceMappingURLLayout.astro_astro_type_script_index_2_lang.DAjYsszt.js.map/script>/body>/html>

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Domain > medialinkbeach.com

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