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srchttps://www.pattiseda.com/wp-content/themes/patti-seda/img/hero-shape.webp altDesign Element /> div classcontainer> div classtwenty-five-years>/div> div classgrid hero-two-col> div class animate-in delay-3 text> h1 classwp-block-heading>Lead Confidently/h1>p classis-style-default>Whether your team is struggling, or you simply want it to strong>be stronger/strong>, Patti and Ashley take time to understand your situation to provide the strong>guidance and practical strategies/strong> so you can lead confidently./p>ul classwp-block-list>li>Improve communication and collaboration/li>li>Inspire and motivate your team/li>li>Increase employee engagement/li>li>Improve emotional intelligence of your leadership team/li>li>Develop a succession plan/li>/ul>div classwp-block-buttons alignwide is-layout-flex wp-block-buttons-is-layout-flex>div classwp-block-button>a classwp-block-button__link has-text-align-left wp-element-button href/contact-patti/>Get Started/a>/div>/div> div>i classfa-solid fa-chevron-down>/i>Scroll Down to Explore/div> /div> figure classanimate-in delay-3 image-combo> img decodingasync srchttps://www.pattiseda.com/wp-content/uploads/2025/07/Patti-and-Ashley.png altPatti Seda and Ashley Rambo of Seda Consulting classanimate-in delay-5 /> /figure> /div> /div> /section>p classhas-text-align-center is-style-eyebrow>Patti’s Approach/p>h2 classwp-block-heading has-text-align-center has-black-color has-text-color has-link-color has-x-large-font-size wp-elements-f2fbbb05993b70b89953545af1131185>Tailored Approach to Your Unique Challenge/h2>p classhas-text-align-center is-style-default>strong>Your business and team are unique /strong>and a “one-size-fits-all” approach will not make a long-term impact.strong> Patti and Ashley offer:/strong>/p>p classhas-text-align-center>• Decades of Experiencebr>• Valid and Reliable Assessment Toolsbr>• Tailored Approach Specific to your Businessbr>• Ongoing Guidance and Support/p>div classwp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex>div classwp-block-button>a classwp-block-button__link wp-element-button hrefhttps://www.pattiseda.com/our-services/>Services/a>/div>/div>!-- Service Boxes -->section classservice-tree> div classwp-block-columns> div classwp-block-column> div classgrid grid-2x2-md> !-- BOX ONE --> div classanimate-in delay-2 wp-block-column> div classicon-item> figure classgreen> img decodingasync srchttps://www.pattiseda.com/wp-content/uploads/2023/10/icons-puzzle-together.svg altIcon of puzzle pieces classanimate-in delay-1 /> /figure> div classtext> h3>Executive Coaching/h3>p>Gain confidence in leading a team./p>div classwp-block-buttons>p>!-- wp:button {className:is-style-btn-text} -->/p>div classwp-block-button is-style-btn-text>a classwp-block-button__link wp-element-button hrefhttps://www.pattiseda.com/our-services/executive-coaching/>Learn More/a>/div>p>!-- /wp:button -->/p>/div>p>a hrefhttps://www.pattiseda.com/our-services/>!-- /wp:buttons -->/a>/p> /div> /div> /div> !-- BOX TWO --> div classanimate-in delay-4 wp-block-column> div classicon-item> figure classyellow> img decodingasync srchttps://www.pattiseda.com/wp-content/uploads/2023/10/icons-successplanning.svg altIcon of a target with bullseye classanimate-in delay-1 /> /figure> div classtext> h3>Succession Planning/h3>p>Identify successors for key roles/p>div classwp-block-buttons>p>!-- wp:button {className:is-style-btn-text} -->/p>div classwp-block-button is-style-btn-text>a classwp-block-button__link wp-element-button hrefhttps://www.pattiseda.com/our-services/succession-planning/>LEARN MORE/a>/div>p>!-- /wp:button -->/p>/div> /div> /div> /div> !-- BOX THREE --> div classanimate-in delay-2 wp-block-column> div classicon-item> figure classblue> img decodingasync srchttps://www.pattiseda.com/wp-content/uploads/2023/10/icons-personalityassess.svg altIcon of four sections classanimate-in delay-1 /> /figure> div classtext> h3>Personality Assessments/h3>p>Accurately understand and build upon the drive and motivation of employees to improve engagement and retention./p>div classwp-block-buttons>p>!-- wp:button {className:is-style-btn-text} -->/p>div classwp-block-button is-style-btn-text>a classwp-block-button__link wp-element-button hrefhttps://www.pattiseda.com/our-services/personality-assessments/>LEARN MORE/a>/div>p>!-- /wp:button -->/p>/div> /div> /div> /div> !-- BOX FOUR --> div classanimate-in delay-4 wp-block-column> div classicon-item> figure classred> img decodingasync srchttps://www.pattiseda.com/wp-content/uploads/2023/10/icons-hands-together.svg altIcon of hands classanimate-in delay-1 /> /figure> div classtext> h3>Team & Leadership Development/h3>p>Develop strong teams that work and communicate effectively./p>div classwp-block-buttons>p>!-- wp:button {className:is-style-btn-text} -->/p>div classwp-block-button is-style-btn-text>a classwp-block-button__link wp-element-button hrefhttps://www.pattiseda.com/our-services/team-development/>LEARN MORE/a>/div>p>!-- /wp:button -->/p>/div> /div> /div> /div> /div> /div> /div> img decodingasync srchttps://www.pattiseda.com/wp-content/themes/patti-seda/img/PS-Logo-Mark.svg altPatti Seda logo>/section>div classwp-block-group is-style-bkg-light>div classwp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained>div classwp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex>div classwp-block-column is-layout-flow wp-block-column-is-layout-flow>p classis-style-eyebrow>Meet Patti & Ashley/p>h2 classwp-block-heading>Driven to Help You Succeed/h2>p>strong>Imagine a world where employees are all-in and highly engaged. /strong>Not just when they start, or get a raise, or at an employee rally./p>p>A world where you understand why your employees do what they do – or don’t do – they understand each other and, as a result, they communicate effectively and work as a strong>collective strong team./strong>/p>p>Seda Consulting provides guidance to make that happen./p>div classwp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex>div classwp-block-button>a classwp-block-button__link wp-element-button hrefhttps://www.pattiseda.com/meet-patti-ashley/>Learn More/a>/div>/div>/div>div classwp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow>figure classwp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio>div classwp-block-embed__wrapper>iframe titleMy Why width500 height281 srchttps://www.youtube.com/embed/lyYvHEqasV0?featureoembed frameborder0 allowaccelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share referrerpolicystrict-origin-when-cross-origin allowfullscreen>/iframe>/div>/figure>/div>/div>/div>/div> div classtestimonial > p classquote>“In an industry filled with a lot of sameness and mediocrity, they are the real deal.” /p> p classauthor>strong>Doug Neumann/strong>/p> p classauthor>Former Executive Director, Cedar Rapids Metro Economic Alliance /p> /div>div classwp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex>div classwp-block-column is-layout-flow wp-block-column-is-layout-flow styleflex-basis:50%>figure classwp-block-image size-large>img decodingasync srchttps://www.pattiseda.com/wp-content/uploads/2023/10/book-815x1024.webp altDiscover Job Joy book cover by Patti Seda/>/figure>/div>div classwp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow styleflex-basis:50%>p classis-style-eyebrow>DISCOVERING JOB JOY/p>h2 classwp-block-heading>Get the Book on Authenticity/h2>p>Explore Patti’s unique perspective on motivation and engagement, and learn how to dig deep and discover your authentic self in her first book, strong>“Discovering Job Joy.”/strong> Now available from Amazon, Barnes & Noble and other online booksellers./p>figure classwp-block-image size-full is-resized>img decodingasync srchttps://www.pattiseda.com/wp-content/uploads/2023/10/amazon-stars.svg altAmazon and Good Reads logos with 5 star ratings classwp-image-142 styleobject-fit:contain;width:352px;height:150px/>/figure>div classwp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex>div classwp-block-button>a classwp-block-button__link wp-element-button hrefhttps://www.amazon.com/Discovering-Job-Joy-Stretching-Snapping/dp/1945849916 target_blank relnoreferrer noopener>Get the Book/a>/div>/div>/div>/div>div idpost-list classis-style-lightright> div classgrid post-grid> div classwp-block-column is-vertically-aligned-center styleflex-basis: 35%;> h2 classwp-block-heading>Latest Insights/h2>p>Read the latest leadership development and workplace culture insights from Patti and Ashley. /p> div classswipe-buttons> div classswiper-button-prev>/div> div classswiper-button-next>/div> /div> /div> div classwp-block-column> div classswiper-container> div classswiper-wrapper> div classswiper-slide> div classpage-link-card> figure> img fetchpriorityhigh decodingasync width300 height169 srchttps://www.pattiseda.com/wp-content/uploads/2025/10/blog-post-image-1-300x169.png classattachment-medium size-medium wp-post-image altwelcoming a new hire in onboarding srcsethttps://www.pattiseda.com/wp-content/uploads/2025/10/blog-post-image-1-300x169.png 300w, https://www.pattiseda.com/wp-content/uploads/2025/10/blog-post-image-1-1024x576.png 1024w, https://www.pattiseda.com/wp-content/uploads/2025/10/blog-post-image-1-768x432.png 768w, https://www.pattiseda.com/wp-content/uploads/2025/10/blog-post-image-1.png 1280w sizes(max-width: 300px) 100vw, 300px /> /figure> div classtext> p classpost-info>October 31, 2025 | a hrefhttps://www.pattiseda.com/category/culture/ relcategory tag>Culture/a>, a hrefhttps://www.pattiseda.com/category/leadership/ relcategory tag>Leadership/a>/p> h3>a hrefhttps://www.pattiseda.com/he-chose-the-coach-not-the-college-a-lesson-in-onboarding/>He Chose the Coach, Not the College: A Lesson in Onboarding./a>/h3> p> Recently I talked with a friend, John, who spoke with such pride about his grandson being recruited by Division I football programs. The list of colle… /p> /div> div classwp-block-buttons is-layout-flex> div classwp-block-button is-style-btn-text> a hrefhttps://www.pattiseda.com/he-chose-the-coach-not-the-college-a-lesson-in-onboarding/ classwp-block-button__link wp-element-button>Learn More/a> /div> /div> /div> /div> div classswiper-slide> div classpage-link-card> figure> img decodingasync width300 height169 srchttps://www.pattiseda.com/wp-content/uploads/2025/10/blog-post-image-300x169.png classattachment-medium size-medium wp-post-image altHard work, shortcuts, and the future of human thinking srcsethttps://www.pattiseda.com/wp-content/uploads/2025/10/blog-post-image-300x169.png 300w, https://www.pattiseda.com/wp-content/uploads/2025/10/blog-post-image-1024x576.png 1024w, https://www.pattiseda.com/wp-content/uploads/2025/10/blog-post-image-768x432.png 768w, https://www.pattiseda.com/wp-content/uploads/2025/10/blog-post-image.png 1280w sizes(max-width: 300px) 100vw, 300px /> /figure> div classtext> p classpost-info>October 16, 2025 | a hrefhttps://www.pattiseda.com/category/culture/ relcategory tag>Culture/a>/p> h3>a hrefhttps://www.pattiseda.com/hard-work-shortcuts-and-the-future-of-human-thinking/>Hard Work, Shortcuts, and the Future of Human Thinking/a>/h3> p> As a junior in high school, I fell in love with algebra. The logic of numbers and variables felt like solving puzzles. It wasn’t easy, but I stuck w… /p> /div> div classwp-block-buttons is-layout-flex> div classwp-block-button is-style-btn-text> a hrefhttps://www.pattiseda.com/hard-work-shortcuts-and-the-future-of-human-thinking/ classwp-block-button__link wp-element-button>Learn More/a> /div> /div> /div> /div> div classswiper-slide> div classpage-link-card> figure> img decodingasync width247 height300 srchttps://www.pattiseda.com/wp-content/uploads/2024/12/patti-image-247x300.jpg classattachment-medium size-medium wp-post-image alt srcsethttps://www.pattiseda.com/wp-content/uploads/2024/12/patti-image-247x300.jpg 247w, https://www.pattiseda.com/wp-content/uploads/2024/12/patti-image-842x1024.jpg 842w, https://www.pattiseda.com/wp-content/uploads/2024/12/patti-image-768x934.jpg 768w, https://www.pattiseda.com/wp-content/uploads/2024/12/patti-image.jpg 900w sizes(max-width: 247px) 100vw, 247px /> /figure> div classtext> p classpost-info>December 6, 2024 | a hrefhttps://www.pattiseda.com/category/leadership/ relcategory tag>Leadership/a>, a hrefhttps://www.pattiseda.com/category/personalities/ relcategory tag>Personalities/a>/p> h3>a hrefhttps://www.pattiseda.com/leverage-emotional-intelligence-to-thrive-during-the-holidays/>Leverage Emotional Intelligence to Thrive During the Holidays/a>/h3> p> A season of the “most.” “It’s the most wonderful time of the year!” “It’s the hap, happiest season of … /p> /div> div classwp-block-buttons is-layout-flex> div classwp-block-button is-style-btn-text> a hrefhttps://www.pattiseda.com/leverage-emotional-intelligence-to-thrive-during-the-holidays/ classwp-block-button__link wp-element-button>Learn More/a> /div> /div> /div> /div> div classswiper-slide> div classpage-link-card> figure> img decodingasync width200 height200 srchttps://www.pattiseda.com/wp-content/uploads/2023/10/post-1.png classattachment-medium size-medium wp-post-image altTwo people discuss in a business setting srcsethttps://www.pattiseda.com/wp-content/uploads/2023/10/post-1.png 200w, https://www.pattiseda.com/wp-content/uploads/2023/10/post-1-150x150.png 150w sizes(max-width: 200px) 100vw, 200px /> /figure> div classtext> p classpost-info>October 6, 2023 | a hrefhttps://www.pattiseda.com/category/personalities/ relcategory tag>Personalities/a>/p> h3>a hrefhttps://www.pattiseda.com/excuse-or-explanation/>Excuse or Explanation?/a>/h3> p> It’s frustrating when expectations go unmet and explanations sound like another excuse. Let’s use science to understand the motivation behind the beha… /p> /div> div classwp-block-buttons is-layout-flex> div classwp-block-button is-style-btn-text> a hrefhttps://www.pattiseda.com/excuse-or-explanation/ classwp-block-button__link wp-element-button>Learn More/a> /div> /div> /div> /div> div classswiper-slide> div classpage-link-card> figure> img decodingasync width300 height169 srchttps://www.pattiseda.com/wp-content/uploads/2023/10/supply-and-demand-768x432-1-300x169.png classattachment-medium size-medium wp-post-image altsupply and demand srcsethttps://www.pattiseda.com/wp-content/uploads/2023/10/supply-and-demand-768x432-1-300x169.png 300w, https://www.pattiseda.com/wp-content/uploads/2023/10/supply-and-demand-768x432-1.png 768w sizes(max-width: 300px) 100vw, 300px /> /figure> div classtext> p classpost-info>October 3, 2023 | a hrefhttps://www.pattiseda.com/category/culture/ relcategory tag>Culture/a>/p> h3>a hrefhttps://www.pattiseda.com/workforce-a-lesson-in-economics/>Workforce: A Lesson in Economics/a>/h3> p> The days of excess labor supply are gone. To be successful in hiring and retaining employees we must lead and manage differently. /p> /div> div classwp-block-buttons is-layout-flex> div classwp-block-button is-style-btn-text> a hrefhttps://www.pattiseda.com/workforce-a-lesson-in-economics/ classwp-block-button__link wp-element-button>Learn More/a> /div> /div> /div> /div> div classswiper-slide> div classpage-link-card> figure> img decodingasync width300 height181 srchttps://www.pattiseda.com/wp-content/uploads/2023/02/A-different-perspective-300x181.jpeg classattachment-medium size-medium wp-post-image altA different perspective srcsethttps://www.pattiseda.com/wp-content/uploads/2023/02/A-different-perspective-300x181.jpeg 300w, https://www.pattiseda.com/wp-content/uploads/2023/02/A-different-perspective.jpeg 698w sizes(max-width: 300px) 100vw, 300px /> /figure> div classtext> p classpost-info>February 2, 2023 | a hrefhttps://www.pattiseda.com/category/leadership/ relcategory tag>Leadership/a>/p> h3>a hrefhttps://www.pattiseda.com/a-different-perspective/>A Different Perspective/a>/h3> p> Every day we see the world around us through our experiences and our experiences shape our perspective. Seek a different perspective today. /p> /div> div classwp-block-buttons is-layout-flex> div classwp-block-button is-style-btn-text> a hrefhttps://www.pattiseda.com/a-different-perspective/ classwp-block-button__link wp-element-button>Learn More/a> /div> /div> /div> /div> /div> /div> /div> /div>/div> /main>!-- FOOTER CTA -->div classwp-block-columns> div classwp-block-column has-text-align-center> h2 classwp-block-heading has-text-align-center>Start Your Team’s Growth Journey Today/h2>p classhas-text-align-center>Don’t waste more time wishing away people problems. 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