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Domain > www.stopsellingstarthelping.com
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Date
IP Address
2020-09-01
2.19.194.129
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ClassC
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2026-02-05
52.52.134.71
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Port 80
HTTP/1.1 301 Moved PermanentlyServer: openrestyDate: Thu, 05 Feb 2026 17:08:45 GMTContent-Type: text/htmlContent-Length: 166Connection: keep-aliveLocation: https://www.stopsellingstarthelping.com/ html>head>title>301 Moved Permanently/title>/head>body>center>h1>301 Moved Permanently/h1>/center>hr>center>openresty/center>/body>/html>
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We tend to soften the \ask\ with words like \Contact Us\ or \Get Started\ or \Learn More\ and others. Instead of using \Buy Now\ or \Schedule a Call\ or other direct calls to action. If your customer is ready to buy, make it easy for him\/her to buy! 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Dont BE a Pain.\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_7685fb84-5501-403b-9520-191945b1135e,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_f785721e-bdb9-4986-acb9-8af95fd2de00,defaultValue:false,value:\u003cp\u003eIn sales, its essential to \find pain\ - and its vital to \not BE a pain!\ Following up is one thing, but pestering, bothering, being a pain, thats not what good salespeople do. They trust the process; they trust that they have clearly shared their message, and if the prospect is ready, they will buy. Dont be a pain. Find pain, and help solve that pain.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_497d80cd-8fde-4b58-8a88-094fbbb7ef8b,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_53fa2e57-766e-40a8-ba42-a62ad9d71b5c,defaultValue:null,components:{media1:{type:Media,id:f_0aa0646b-ac5b-430e-ac31-05fde513e587,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2Fl9hgg6Di_VM%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dl9hgg6Di_VM\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2Fl9hgg6Di_VM%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/l9hgg6Di_VM,thumbnail_url:https:\/\/i.ytimg.com\/vi\/l9hgg6Di_VM\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:https:\/\/youtu.be\/kF7JgG_3wAk,thumb_url:!,url:!,caption:,description:,storageKey:153640\/124625_687957,storage:s,storagePrefix:null,format:png,h:405,w:720,s:1421984,new_target:true,noCompression:null,cropMode:null,focus:{}},current:image},text1:{type:RichText,id:f_397cd3c1-f055-4c54-aff2-21aa20cc2a65,defaultValue:false,value:\u003cp\u003eStop Losing Business with an Unclear Message\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_8cf02e82-20ed-419c-9693-da653beb5ae5,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_3c32d36d-046f-4d7a-b432-5223a8ea1539,defaultValue:false,value:\u003cp\u003eIf your message is unclear, its not a question of IF, but you absolutely ARE losing business. When its not clear what you do and how it will help improve the life of your ideal customer, you just give them a reason to move on to your competitor.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_9f125479-e504-47f7-af0a-23d2e14bf476,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_6dc1d8b9-d914-4f30-9a26-6471b248eb03,defaultValue:null,components:{media1:{type:Media,id:f_ed87aca7-b3f3-42bb-b748-fc3b3ed2a193,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2Fl9hgg6Di_VM%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dl9hgg6Di_VM\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2Fl9hgg6Di_VM%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/l9hgg6Di_VM,thumbnail_url:https:\/\/i.ytimg.com\/vi\/l9hgg6Di_VM\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:https:\/\/youtu.be\/JMNoupOhlzs,thumb_url:!,url:!,caption:,description:,storageKey:153640\/345488_540701,storage:s,storagePrefix:null,format:png,h:405,w:720,s:1144555,new_target:true,noCompression:null,cropMode:null,focus:{}},current:image},text1:{type:RichText,id:f_db1f54d8-ef92-4bd5-b31c-f7bb101ae12e,defaultValue:false,value:\u003cp\u003eApproach Business \u0026amp; Life Like a Rhino\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_037c51e7-6d71-460e-b647-3227889bf007,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_698992ca-20fb-4516-865a-44e837682cd9,defaultValue:false,value:\u003cp\u003eThick skin. Damn the torpedoes attitude. Charge at life. Let the spears bounce off you. THAT is a rhinoceros! And that is how we should approach life and business.\u003c\/p\u003e\u003cp\u003e\u00a0\u003c\/p\u003e\u003cp\u003eI highly recommend the book \u003ca target\_blank\ href\https:\/\/www.amazon.com\/Rhinoceros-Success-Secret-Charging-Opportunity\/dp\/1937077152\/refsr_1_1?crid10C5J512G5JDU\u0026amp;keywordsrhinoceros+success\u0026amp;qid1570794658\u0026amp;sbooks\u0026amp;sprefixrhinocer%2Caps%2C168\u0026amp;sr1-1\\u003eRhinoceros Success\u003c\/a\u003e.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_2dd9e9a4-c5af-4ed2-85ca-9655a0cececd,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_6d0bbbcf-d73d-4d1b-b5c2-bf563f9aa5f4,defaultValue:null,components:{media1:{type:Media,id:f_24e88049-6458-4637-99bc-b6e4651b77e9,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2Fl9hgg6Di_VM%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dl9hgg6Di_VM\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2Fl9hgg6Di_VM%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/l9hgg6Di_VM,thumbnail_url:https:\/\/i.ytimg.com\/vi\/l9hgg6Di_VM\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:https:\/\/youtu.be\/rwybNyJktF8,thumb_url:!,url:!,caption:,description:,storageKey:153640\/122645_971420,storage:s,storagePrefix:null,format:png,h:405,w:720,s:1124915,new_target:true,noCompression:null,cropMode:null,focus:{}},current:image},text1:{type:RichText,id:f_317bba31-c74a-43b4-b060-4ba1f7ec638a,defaultValue:false,value:\u003cp\u003eDo Your Beliefs Set You Up for Success?\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_494bb907-9391-458f-b9a0-e5ce0de3038e,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_ecea88bc-5c16-471e-8dfa-687e81a8614c,defaultValue:false,value:\u003cp\u003eAre your beliefs setting you up for success or holding you back from your potential? We all have both positive and negative beliefs. What you believe has so much impact on your success. When you truly believe that you have the \cure for your industrys cancer,\ you would haven no problem sharing that with the world.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_c1dd7fef-658f-4aa0-87b9-006f9bf93464,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_ea11d36f-3f1a-4fb8-a241-d7181cff2811,defaultValue:null,components:{media1:{type:Media,id:f_0143429e-6b5a-4074-ad2e-09efcf0fb959,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2Fl9hgg6Di_VM%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dl9hgg6Di_VM\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2Fl9hgg6Di_VM%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/l9hgg6Di_VM,thumbnail_url:https:\/\/i.ytimg.com\/vi\/l9hgg6Di_VM\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:https:\/\/youtu.be\/oR74hSHiQro,thumb_url:!,url:!,caption:,description:,storageKey:153640\/473832_949062,storage:s,storagePrefix:null,format:png,h:405,w:720,s:962013,new_target:true,noCompression:null,cropMode:null,focus:{}},current:image},text1:{type:RichText,id:f_24640e90-2883-4af8-85c3-18e3971e2456,defaultValue:false,value:\u003cp\u003ePutting Others First, In Life \u0026amp; Business\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_a2e069f9-2b39-4738-b3fa-759a1bc76fa5,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_daed068a-3c93-48ef-a54d-a5c8c0f0295d,defaultValue:false,value:\u003cp\u003eU\u0026gt;Me...That little formula is the way I believe both my personal and professional life should be managed. When we put others first, not only does the other person benefit, but we ourselves benefit because thats what we were intended as human beings to do... to serve others, to love others, to put others ahead of ourselves.\u003c\/p\u003e\u003cp\u003eConsider that as you go through your day today. Be intentional about it. 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Which one are you doing when youre selling? This is huge! Depending on how you approach \selling,\ It can make all the difference in the world. If you are at a point where you are trying to \CONVINCE\ someone that they should buy your product or service, youre fighting and uphill battle! Instead you should be \COLLABORATING\ and coming alongside your prospect to help them find the best solution for their pain or challenge.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_d5018fad-606c-4c93-b8d2-20083489dbab,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_fd02db33-43cf-436b-962b-cd607ce32280,defaultValue:null,components:{media1:{type:Media,id:f_81c5c154-b91e-4bbe-a615-fd022150486c,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2Fl9hgg6Di_VM%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dl9hgg6Di_VM\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2Fl9hgg6Di_VM%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/l9hgg6Di_VM,thumbnail_url:https:\/\/i.ytimg.com\/vi\/l9hgg6Di_VM\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:https:\/\/youtu.be\/VFSnvqOmrsg,thumb_url:!,url:!,caption:,description:,storageKey:153640\/504831_73369,storage:s,storagePrefix:null,format:png,h:405,w:720,s:1402662,new_target:true,noCompression:null,cropMode:null,focus:{}},current:image},text1:{type:RichText,id:f_30fad841-6bdb-41a1-93a1-674926978533,defaultValue:false,value:\u003cp\u003eSales Lessons Learned from a Flea Market\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_8522105d-bc72-4dcd-8472-81e656624402,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_38f5ee35-14b0-4c17-a3df-1a0b53fb4aa1,defaultValue:false,value:\u003cp\u003eI learned some valuable sales and business lessons at a local flea marketing this past weekend. 1. Try new things. 2. Know where your audience \hangs out.\ 3. Adjust as necessary.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_914fa0c7-014c-4207-b769-01cc3672a803,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_58bd681c-1de7-4839-b780-dd8199c7bb07,defaultValue:null,components:{media1:{type:Media,id:f_4146e66f-7192-4a98-a9b5-e59ef52302cf,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2F7VNdbIBiIw4%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D7VNdbIBiIw4\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2F7VNdbIBiIw4%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/7VNdbIBiIw4,thumbnail_url:https:\/\/i.ytimg.com\/vi\/7VNdbIBiIw4\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:https:\/\/youtu.be\/7VNdbIBiIw4,thumb_url:!,url:!,caption:,description:,storageKey:153640\/856861_624953,storage:s,storagePrefix:null,format:png,h:405,w:720,s:1272448,new_target:true,noCompression:null,cropMode:null,focus:{}},current:image},text1:{type:RichText,id:f_7ca65443-e6de-44de-9f76-82a7684b3d1e,defaultValue:false,value:\u003cp\u003eThanks to All the Jerks!\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_71b81655-7bda-421c-925f-2e7e66851aab,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_a6805932-3902-486d-bf18-01c9fc1f659c,defaultValue:false,value:\u003cp\u003eI wanted to say thanks to all the jerks out there in business! Your jerk-ness makes my job so much easier. The bar has been set so low by people like you in business that when those of us with integrity show up, its a breath of fresh air to the prospect\/partner.\u003c\/p\u003e\u003cp\u003eDoing the right thing isnt always easy...but it is the RIGHT thing. So, just do the right thing. Those who dont may get by with it in the short run, but it WILL catch up with them. If youre one of the good guys\/gals, join me in saying thanks to the jerks! \u003ca target\_blank\ href\http:\/\/www.stopsellingstarthelping.com\/blog\/on-not-being-a-jerk\\u003eHeres the blog post referenced in the video\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u00a0\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_00a6d2c8-2661-4a3c-ab22-1a2f0833453e,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_cd709fc3-c1ce-40fa-976e-db103c7d968f,defaultValue:null,components:{media1:{type:Media,id:f_d4e286fa-20f7-4965-9b21-45fb64f49065,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2FsTXVQOG3rsM%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DsTXVQOG3rsM\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2FsTXVQOG3rsM%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/sTXVQOG3rsM,thumbnail_url:https:\/\/i.ytimg.com\/vi\/sTXVQOG3rsM\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:https:\/\/youtu.be\/sTXVQOG3rsM,thumb_url:!,url:!,caption:,description:,storageKey:153640\/906426_579974,storage:s,storagePrefix:null,format:png,h:405,w:720,s:1208216,new_target:true,noCompression:null,cropMode:null,focus:{}},current:image},text1:{type:RichText,id:f_da40ed24-5ead-4b72-8eab-920587d4bd95,defaultValue:false,value:\u003cp\u003eDo Everything Awesomely!\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_b0970e3d-d5a5-48d1-9d2a-a4c69cb3c8f6,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_38a2dbcc-6b46-4ffc-affb-596c71b4e0e8,defaultValue:false,value:\u003cp\u003eWhatever youre doing...do it awesomely! Or as Henry Rollins said it at #CMWorld 2019, \Do Nothing with Mediocrity!\ If you are putting time into running a small business, make it awesome! If youre selling a product or service, put everything youve got into it. If youre a content writer or video producer, make it the best piece of content you can possibly make. The best will rise to the top.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_680f2901-42c4-4747-a142-7ff0c89d3f24,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_df8c595b-29dc-4170-ba0e-453333eca372,defaultValue:null,components:{media1:{type:Media,id:f_8764f5ca-db28-45d0-b7c1-567807adfcc3,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2FQ8b18jTIbMo%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DQ8b18jTIbMo\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2FQ8b18jTIbMo%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/Q8b18jTIbMo,thumbnail_url:https:\/\/i.ytimg.com\/vi\/Q8b18jTIbMo\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:https:\/\/youtu.be\/Q8b18jTIbMo,thumb_url:!,url:!,caption:,description:,storageKey:153640\/55295_405573,storage:s,storagePrefix:null,format:png,h:405,w:720,s:1450798,new_target:true,noCompression:null,cropMode:null,focus:{}},current:image},text1:{type:RichText,id:f_44faeae3-c136-401f-b7c7-55d4553b5703,defaultValue:false,value:\u003cp\u003eSales Strategy: Push vs. Pull\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_a680de2d-8f23-464e-92fb-d42adec7eed8,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_c5fa4eeb-0e2a-4055-a2f0-797dcd6b6071,defaultValue:false,value:\u003cp\u003eWhats your sales strategy? Are you a \pusher\ or a \puller\? Do you know the difference? When it comes to sales in the traditional sense, \pushy\ is usually the norm. People dont like salespeople - in general - because they are pushy. While \pull-y\ may not be the word to use, the concept of pulling your prospect through the sales process is much more focused on THEM than it is about YOU. When you \pull\ in sales, youre educating, youre informing, youre entertaining all along the way. Its another way of saying stop selling, start helping!\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_a9ade4d6-d24e-47a9-9e73-ae7c30ab3735,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_6058b49a-5b22-4ba4-ad39-aafe8a3a2759,defaultValue:null,components:{media1:{type:Media,id:f_0938d151-ef86-41fc-b214-9bfca81c8c74,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2FAR6DzW0heMI%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DAR6DzW0heMI\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2FAR6DzW0heMI%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/AR6DzW0heMI,thumbnail_url:https:\/\/i.ytimg.com\/vi\/AR6DzW0heMI\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:https:\/\/youtu.be\/AR6DzW0heMI,thumb_url:!,url:!,caption:,description:,storageKey:153640\/563264_221969,storage:s,storagePrefix:null,format:png,h:405,w:720,s:950244,new_target:true,noCompression:null,cropMode:null,focus:{}},current:image},text1:{type:RichText,id:f_7fe51f48-5232-4f1f-af9f-b2065503b2a7,defaultValue:false,value:\u003cp\u003e7 Reasons Why Your Online Marketing is Failing\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_60d31012-177c-44a0-a9b9-374aaa150375,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_70fcedd4-f097-4750-ad27-094c41649f8f,defaultValue:false,value:\u003cp\u003eIf youre watching this video, its likely because somethings not working with your current online marketing - youre not getting enough website traffic; your engagement with the traffic you do have isnt effective (or maybe even non-existent); or your online marketing isnt driving bottom line sales.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_549e0337-8ba9-4fa5-916e-fecb26082964,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_0ae73ecd-a18f-4b07-94a0-99ba99aa2f3a,defaultValue:null,components:{media1:{type:Media,id:f_36358396-8517-4fb6-a3a0-127c7410aebc,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2F9eR_IVCBD8I%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D9eR_IVCBD8I\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2F9eR_IVCBD8I%2Fhqdefault.jpg\u0026key0ae70bf4c11f11e09f134040d3dc5c07\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/www.youtube.com\/watch?v9eR_IVCBD8I,thumbnail_url:https:\/\/i.ytimg.com\/vi\/9eR_IVCBD8I\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:https:\/\/www.youtube.com\/watch?v9eR_IVCBD8I,thumb_url:!,url:!,caption:,description:,storageKey:153640\/992827_351189,storage:s,storagePrefix:null,format:png,h:405,w:720,s:1401377,new_target:true,noCompression:null,cropMode:null,focus:{}},current:image},text1:{type:RichText,id:f_fb37abd4-2bff-442c-90f7-b65fcb6308de,defaultValue:false,value:\u003cp\u003eWill Content Marketing Work for Me?\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_654bdd80-cc68-4a55-9778-bab7df74c483,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_b8db3cd3-ce2f-46fe-82e8-75062f5c8963,defaultValue:false,value:\u003cp\u003eI get the question\/response all the time: Im not sure content marketing will work in my business\/industry. My simple reply...\Do your prospects have questions?\ If they do - which you know they do - then content marketing will work for you. Its just a matter of how youll answer those questions.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_6cdbf4bd-34d3-43be-937c-5971074fd0f8,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_de833018-f614-42a0-93d3-42d56b44585b,defaultValue:true,components:{media1:{type:Media,id:f_f3bd0aeb-90e0-45f9-bc58-0d237d4fa5ce,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2F5rvtUwaJxXc%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D5rvtUwaJxXc\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2F5rvtUwaJxXc%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/5rvtUwaJxXc,thumbnail_url:https:\/\/i.ytimg.com\/vi\/5rvtUwaJxXc\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:https:\/\/youtu.be\/5rvtUwaJxXc,thumb_url:!,url:!,caption:,description:,storageKey:153640\/329920_879415,storage:s,storagePrefix:null,format:png,h:405,w:720,s:1262930,new_target:true,noCompression:null,cropMode:null,focus:{}},current:image},text1:{type:RichText,id:f_3e0be292-cb64-4164-889b-a986c63f3326,defaultValue:false,value:\u003cp\u003eContent Marketing Big 5 - Part 1: Address Price\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_2dd8b073-0480-4eb1-b6af-e4fcd2c4395a,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_6f9694bb-d9ef-46da-a358-50bc1167aff5,defaultValue:false,value:\u003cp\u003eThis is the first in a series of 5 videos addressing the \u201cBig 5\u201d content marketing topics you should ABSOLUTELY be including in your content marketing efforts. These Big 5 come from Marcus Sheridan\u2019s book, \u003cem\u003e\u003ca target\_blank\ href\https:\/\/www.amazon.com\/They-Ask-You-Answer-Revolutionary\/dp\/1119312973\\u003eThey Ask, You Answer\u003c\/a\u003e\u003c\/em\u003e, which is a fantastic book that simplifies content marketing to its core: People have questions. You need to answer those questions.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_c6cd9487-6d65-4bc0-bb6f-12ba1f6d1a73,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_74a386c7-8cd1-4208-88f5-6c184d8549ff,defaultValue:true,components:{media1:{type:Media,id:f_3734898c-bb97-447a-8d91-f9584508e7ff,defaultValue:false,video:{type:Video,id:f_0413c745-1c5b-4d54-8035-f446c5775e81,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2FxnKN7geSsx8%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DxnKN7geSsx8\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2FxnKN7geSsx8%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/xnKN7geSsx8,thumbnail_url:https:\/\/i.ytimg.com\/vi\/xnKN7geSsx8\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_37ccb103-2800-4a55-967d-861e466488da,defaultValue:false,link_url:https:\/\/youtu.be\/xnKN7geSsx8,thumb_url:!,url:!,caption:,description:,storageKey:153640\/476688_951471,storage:s,storagePrefix:null,format:png,h:405,w:720,s:1271728,new_target:true,noCompression:null,cropMode:null,focus:{}},current:image},text1:{type:RichText,id:f_acab4448-f603-40a4-b05f-78bc720c0f36,defaultValue:false,value:\u003cp\u003eContent Marketing Big 5 - Part 2: Address Problems\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_d8f748d7-cce5-4cb8-bc59-eb858242a350,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_21018a6b-7239-4be6-94cf-a508e43839fd,defaultValue:false,value:\u003cp\u003eThis is the second in a series of videos where I\u2019m discussing what Marcus Sheridan (aka \u003ca target\_blank\ href\http:\/\/www.twitter.com\/thesaleslion\\u003e@TheSalesLion\u003c\/a\u003e) calls the \u201cBig 5\u201d in his book, \u003ca target\_blank\ href\https:\/\/www.amazon.com\/They-Ask-You-Answer-Revolutionary\/dp\/1119312973\\u003e\u003cem\u003eThey Ask, You Answer\u003c\/em\u003e\u003c\/a\u003e. The Big 5 are the five most important topics\/subjects you should be addressing in your content marketing efforts. Last week, we covered Price. This week, it\u2019s all about addressing PROBLEMS.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_60384f40-d985-41eb-8de8-1be1c27ab795,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_bec7b05e-29fe-4826-ae34-9c3cb42576f1,defaultValue:null,components:{media1:{type:Media,id:f_324325a4-5595-41ea-ae98-040f1991e8ae,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2FaZhNBI009sk%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DaZhNBI009sk\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2FaZhNBI009sk%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/aZhNBI009sk,thumbnail_url:https:\/\/i.ytimg.com\/vi\/aZhNBI009sk\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:https:\/\/youtu.be\/aZhNBI009sk,thumb_url:!,url:!,caption:,description:,storageKey:153640\/27868_999563,storage:s,storagePrefix:null,format:png,h:405,w:720,s:1922859,new_target:true,noCompression:null,cropMode:null,focus:{}},current:image},text1:{type:RichText,id:f_b9fe1e83-4b2b-4672-9ac9-f9f33e54f5b6,defaultValue:false,value:\u003cp\u003eContent Marketing Big 5 - Part 3: Comparisons\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_25ce5121-5e82-44b7-9fe3-370c3e4ab444,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_d17615c8-42ad-4bda-9a64-acf59ea0452a,defaultValue:false,value:\u003cp\u003eThis is the third in a series of videos where Im discussing what Marcus Sheridan (aka \u003ca target\_blank\ href\http:\/\/www.twitter.com\/thesaleslion\\u003e@TheSalesLion\u003c\/a\u003e) calls the \Big 5\ in his book, \u003ca target\_blank\ href\https:\/\/www.amazon.com\/They-Ask-You-Answer-Revolutionary\/dp\/1119312973\\u003e\u003cem\u003eThey Ask, You Answer\u003c\/em\u003e\u003c\/a\u003e. The Big 5 are the five most important topics\/subjects you should be addressing in your content marketing efforts. In the first two videos, we discussed PRICE and PROBLEMS. Today, we want to provide COMPARISONS to our prospects.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_389e4a68-70cf-4d75-a709-5c796e6c644d,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_fef16d3b-6da8-4247-a089-07273bde7f92,defaultValue:null,components:{media1:{type:Media,id:f_2910dd4a-7dbf-4521-a7ff-357290a7c38b,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2FNJRiGB4lh-U%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DNJRiGB4lh-U\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2FNJRiGB4lh-U%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/NJRiGB4lh-U,thumbnail_url:https:\/\/i.ytimg.com\/vi\/NJRiGB4lh-U\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:https:\/\/youtu.be\/NJRiGB4lh-U,thumb_url:!,url:!,caption:,description:,storageKey:153640\/815285_356872,storage:s,storagePrefix:null,format:png,h:405,w:720,s:873394,new_target:true,noCompression:null,cropMode:null,focus:{}},current:image},text1:{type:RichText,id:f_2cf5509f-6440-4a33-89d6-25d9a5adea96,defaultValue:false,value:\u003cp\u003eContent Marketing Big 5 - Part 4: Reviews\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_32a25464-a2c8-4cd9-b60b-b335f6eefd03,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_34932631-1e07-43e1-9c71-a5a999cf75c2,defaultValue:false,value:\u003cp\u003eThis is the fourth in a series of videos addressing the \u201cBig 5\u201d content marketing topics you should ABSOLUTELY be including in your content marketing efforts. These Big 5 come from Marcus Sheridan\u2019s book, \u003cem\u003e\u003ca target\_blank\ href\https:\/\/www.amazon.com\/They-Ask-You-Answer-Revolutionary\/dp\/1119312973\\u003eThey Ask, You Answer\u003c\/a\u003e\u003c\/em\u003e, which is a fantastic book that simplifies content marketing to its core: People have questions. You need to answer those questions. In this video, I discuss the idea of REVIEWS\/BEST OF content and how it can make a difference in your business.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_fe3cb797-050f-478d-8a4a-9de7aad980d1,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_6c97aad1-8183-4ab6-8ad7-416f3c38a90f,defaultValue:null,components:{media1:{type:Media,id:f_185211f7-1f0e-43d3-a882-c9ce384c347f,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2FUqfwg5655YU%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DUqfwg5655YU\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2FUqfwg5655YU%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/Uqfwg5655YU,thumbnail_url:https:\/\/i.ytimg.com\/vi\/Uqfwg5655YU\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:https:\/\/youtu.be\/Uqfwg5655YU,thumb_url:!,url:!,caption:,description:,storageKey:153640\/671022_473510,storage:s,storagePrefix:null,format:png,h:405,w:720,s:223015,new_target:true,noCompression:null,cropMode:null,focus:{}},current:image},text1:{type:RichText,id:f_07223627-fd6c-4e0a-b5be-ff00e27ae7b3,defaultValue:false,value:\u003cp\u003eContent Marketing Big 5 - Part 5: Best in Class\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_4718dac9-d9e7-4201-9e73-c7c715499f2a,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_64cc6ac8-27c8-402a-8b02-5ddf70c38b2b,defaultValue:false,value:\u003cp\u003eThis is the final video in a series of 5 videos addressing the \u201cBig 5\u201d content marketing topics you should ABSOLUTELY be including in your content marketing efforts. These Big 5 come from Marcus Sheridan\u2019s book, \u003ca target\_blank\ href\https:\/\/www.amazon.com\/They-Ask-You-Answer-Revolutionary\/dp\/1119312973\\u003e\u003cem\u003eThey Ask, You Answer\u003c\/em\u003e\u003c\/a\u003e, which is a fantastic book that simplifies content marketing to its core: People have questions. You need to answer those questions. In this video, I address the concept of \Best in Class\ - or creating Best-Of lists for your industry.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_e8fc99aa-b445-4cf7-8838-aadc9b40a0dd,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_aad52385-e3f9-47be-8daf-969531a22f98,defaultValue:null,components:{media1:{type:Media,id:f_19381deb-099e-4e92-b458-69c51f1caf86,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2F0hOnq5XBQz8%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D0hOnq5XBQz8\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2F0hOnq5XBQz8%2Fhqdefault.jpg\u0026key0ae70bf4c11f11e09f134040d3dc5c07\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/www.youtube.com\/watch?v0hOnq5XBQz8,thumbnail_url:https:\/\/i.ytimg.com\/vi\/0hOnq5XBQz8\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:null,thumb_url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,caption:,description:,storageKey:null,storage:null,storagePrefix:null,format:null,h:900,w:1600,s:null,new_target:true,noCompression:null,cropMode:null,focus:{}},current:video},text1:{type:RichText,id:f_5de93963-0aee-422d-be6d-3f4cef478dbf,defaultValue:false,value:\u003cp\u003eTell Stories to Capture Your Audience\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_67545fbe-aafe-442b-b034-0f635e82dc10,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_d28a0670-15cc-4be9-9858-26450595faf9,defaultValue:false,value:\u003cp\u003eStorytelling has been around a lot longer than content marketing! But, telling stories is a tactic of marketing and sales that allows you to connect directly and emotionally with your prospect.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_5fbd61b3-24b1-427f-bbc3-f0a75ce41e1d,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_8a9fc20a-473c-405c-bff1-27178b2af01d,defaultValue:null,components:{media1:{type:Media,id:f_ce812548-1976-4ac5-a323-6129b6790634,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2FhSLNiF4gw50%3Fstart%3D5%26wmode%3Dtransparent%26feature%3Doembed%26start%3D5\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DhSLNiF4gw50\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2FhSLNiF4gw50%2Fhqdefault.jpg\u0026key0ae70bf4c11f11e09f134040d3dc5c07\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/www.youtube.com\/watch?vhSLNiF4gw50\u0026t5s,thumbnail_url:https:\/\/i.ytimg.com\/vi\/hSLNiF4gw50\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:null,thumb_url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,caption:,description:,storageKey:null,storage:null,storagePrefix:null,format:null,h:900,w:1600,s:null,new_target:true,noCompression:null,cropMode:null,focus:{}},current:video},text1:{type:RichText,id:f_a0d94bdd-eec3-41be-904e-7ae32c9e7152,defaultValue:false,value:\u003cp\u003eEmail Marketing Rocks\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_f67b34c0-deac-4c15-81ab-e8afb8d2ac92,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_0821170d-84e2-4a57-8b01-ad3f6a55c2c1,defaultValue:false,value:\u003cp\u003eDo you use email marketing? If not, you should be. If you do, is it consistent? If not, it should be! Consistency is key with an effective email marketing strategy. When you combine relevant content and regularly scheduled, consistent email marketing, it will make an impact on your business.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_9d03384c-98fe-4e30-b2d4-df49b7540e6f,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_6fed5552-edb4-47da-b53d-4fe726f5f2e5,defaultValue:null,components:{media1:{type:Media,id:f_227194e2-3379-4b47-9d92-8420ed7a68b7,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2FyH5C_QFRF7o%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DyH5C_QFRF7o\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2FyH5C_QFRF7o%2Fhqdefault.jpg\u0026key0ae70bf4c11f11e09f134040d3dc5c07\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allowfullscreen\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/yH5C_QFRF7o,thumbnail_url:https:\/\/i.ytimg.com\/vi\/yH5C_QFRF7o\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:null,thumb_url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,caption:,description:,storageKey:null,storage:null,storagePrefix:null,format:null,h:900,w:1600,s:null,new_target:true,noCompression:null,cropMode:null,focus:{}},current:video},text1:{type:RichText,id:f_d03224b7-1c3e-4c5c-aab8-f50d6b4d0147,defaultValue:false,value:\u003cp\u003eJust Be Useful\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_e121e8bd-d84f-49e0-966a-8d61ea5d0f7e,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_4c107d88-baed-4104-8a00-6cc5908ffaa6,defaultValue:false,value:\u003cp\u003eWhen it comes down to it, content marketing is all about being useful. Just be useful. Jay Baer has an awesome book called Youtility that talks about this concept in detail. If you can educate, inform, and sometimes entertain, in a way that is useful and helpful to your target audience, that is content marketing gold! \u003ca href\https:\/\/www.youtube.com\/redirect?qhttp%3A%2F%2Fwww.stopsellingstarthelping.com\u0026amp;redir_tokenUq0XxeBrWOe3lkxMFg_PZ7sgatt8MTUxODI2ODkyN0AxNTE4MTgyNTI3\u0026amp;eventvideo_description\u0026amp;v-RlbIhzVgtc\\u003ehttp:\/\/www.stopsellingstarthelping.com\u003c\/a\u003e\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_f69b15f9-f94e-4baa-a0d0-be7dc2adc772,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_d6cc3a17-9a86-4033-9ac7-bd2a24d79295,defaultValue:null,components:{media1:{type:Media,id:f_a2f8c900-23ce-4db1-86fe-8b47e14f611d,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2FsUWarjO51l4%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DsUWarjO51l4\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2FsUWarjO51l4%2Fhqdefault.jpg\u0026key0ae70bf4c11f11e09f134040d3dc5c07\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allowfullscreen\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/sUWarjO51l4,thumbnail_url:https:\/\/i.ytimg.com\/vi\/sUWarjO51l4\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:null,thumb_url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,caption:,description:,storageKey:null,storage:null,storagePrefix:null,format:null,h:900,w:1600,s:null,new_target:true,noCompression:null,cropMode:null,focus:{}},current:video},text1:{type:RichText,id:f_2fce5511-be4e-45b5-8ec3-10627036d97c,defaultValue:false,value:\u003cp\u003eStop French Kissing Total Strangers!\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_0373cc18-c10e-434b-b84e-ef8dcc8b35d3,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_965afd58-a407-4012-9695-bf42cb00bef4,defaultValue:false,value:\u003cp\u003eThe majority of salespeople (and websites in general) are trying to French kiss perfect strangers! Theyre trying to make out before even knowing the name of the other person! What I mean is this: traditional salespeople, as well as most websites, are jumping into the sales message before finding out of theres even a fit. Instead, we need to be asking questions, learning more about the prospects situation, about their needs and wants, challenges and problems. THEN - and only then - can we move forward with the sales message. (And, in some cases, that means we wont move to that point at all...and thats okay.)\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_4f05393b-1ef0-47f5-a99e-27d1d018b196,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_1501ad49-76b7-4f4c-9b17-451f1f1f9452,defaultValue:null,components:{media1:{type:Media,id:f_e007a772-6219-41cb-b78b-78238c448459,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2F-40Eyk8otrI%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D-40Eyk8otrI\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2F-40Eyk8otrI%2Fhqdefault.jpg\u0026key0ae70bf4c11f11e09f134040d3dc5c07\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/www.youtube.com\/watch?v-40Eyk8otrI,thumbnail_url:https:\/\/i.ytimg.com\/vi\/-40Eyk8otrI\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:null,thumb_url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,caption:,description:,storageKey:null,storage:null,storagePrefix:null,format:null,h:900,w:1600,s:null,new_target:true,noCompression:null,cropMode:null,focus:{}},current:video},text1:{type:RichText,id:f_898e772c-5c4e-48ca-a9c3-dc52d9c4cbd0,defaultValue:false,value:\u003cp\u003eStop What Youre Doing\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_46f1fc4e-75e0-46fc-a166-64e0f42e5433,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_d843b0fc-2724-4300-ad5b-385f700758d4,defaultValue:false,value:\u003cp\u003eI challenge you to stop something youre doing when it comes to content marketing. Find one thing thats not working and stop it today! Whether its a social platform thats not performing or a tactic that isnt generating results for your business...stop it! Focus on the areas that ARE working and pull out of those that arent.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_5cfe46a5-4004-404f-a09f-eeccaaec67b3,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_73bfac3f-30e1-4de7-9ede-513343b8e852,defaultValue:null,components:{media1:{type:Media,id:f_11ef512e-7b92-4489-a1bf-e36a5350d248,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2F7LB7PPLald8%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D7LB7PPLald8\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2F7LB7PPLald8%2Fhqdefault.jpg\u0026key0ae70bf4c11f11e09f134040d3dc5c07\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allowfullscreen\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/7LB7PPLald8,thumbnail_url:https:\/\/i.ytimg.com\/vi\/7LB7PPLald8\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:null,thumb_url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,caption:,description:,storageKey:null,storage:null,storagePrefix:null,format:null,h:900,w:1600,s:null,new_target:true,noCompression:null,cropMode:null,focus:{}},current:video},text1:{type:RichText,id:f_d041ef60-0cc7-4f21-b5b5-10f7d4051865,defaultValue:false,value:\u003cp\u003eThe Challenger Sale\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_231d5f06-c8bb-475f-91a1-60b3cf78c31c,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_3b9cb7a5-cb9f-46f7-aaa4-3439a3484adb,defaultValue:false,value:\u003cp\u003eIf youve heard about or read the book The Challenger Sale, today I want to compare that to the idea of helping versus selling. The Challenger sale is defined as a sale in which the rep teaches the prospect something about their business, tailors their pitch to resonate with customer concerns, and takes control of the sales process. Sounds a lot like helping instead of selling!\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_2d12a0de-d85f-4d1d-bf26-3bc63f2ec07d,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_d236deb4-6615-4589-8513-3eb670988fea,defaultValue:null,components:{media1:{type:Media,id:f_4e491247-b792-48fb-9f01-f7c874af182b,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2FKVBYPGLueC8%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DKVBYPGLueC8\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2FKVBYPGLueC8%2Fhqdefault.jpg\u0026key0ae70bf4c11f11e09f134040d3dc5c07\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allowfullscreen\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/KVBYPGLueC8,thumbnail_url:https:\/\/i.ytimg.com\/vi\/KVBYPGLueC8\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:null,thumb_url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,caption:,description:,storageKey:null,storage:null,storagePrefix:null,format:null,h:900,w:1600,s:null,new_target:true,noCompression:null,cropMode:null,focus:{}},current:video},text1:{type:RichText,id:f_e8214716-dca5-4dd6-bdf5-088641456477,defaultValue:false,value:\u003cp\u003eWho is Your Ideal Customer?\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_be6fc34a-d4d7-43f9-be0a-4de04ea75c5b,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_6e573670-5dc9-48d0-84b8-d6a668ff7f2b,defaultValue:false,value:\u003cp\u003eDo you know who your best customers are? Can you describe them in great detail if you had to? If not, I challenge you to go through the process of defining your ideal customer or your target persona. I reference a free template that Id be happy to share with you. \u003ca target\_blank\ href\https:\/\/uploads.strikinglycdn.com\/files\/51576d14-9291-499e-8d92-2f8237247dd6\/Buyer-persona.pdf?id101995\\u003eClick here to download a free template.\u003c\/a\u003e\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_f1b801c0-dd19-4c81-9860-0a0c336e750b,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_2ae5eeb9-315d-4fd4-863b-c6513c78b2e5,defaultValue:null,components:{media1:{type:Media,id:f_de57bb96-fa38-4521-9e9b-435168402206,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2FpFGB4yewvU0%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DpFGB4yewvU0\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2FpFGB4yewvU0%2Fhqdefault.jpg\u0026key0ae70bf4c11f11e09f134040d3dc5c07\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allowfullscreen\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/pFGB4yewvU0,thumbnail_url:https:\/\/i.ytimg.com\/vi\/pFGB4yewvU0\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:null,thumb_url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,caption:,description:,storageKey:null,storage:null,storagePrefix:null,format:null,h:900,w:1600,s:null,new_target:true,noCompression:null,cropMode:null,focus:{}},current:video},text1:{type:RichText,id:f_44493e3a-1155-4eac-a611-39c21f12d23f,defaultValue:false,value:\u003cp\u003eIntegrity in Business is Vital\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_bd4789a1-bdff-467c-a1e1-e343c63ed9da,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_d33bd882-0c69-45d0-a906-2c142d5172ab,defaultValue:false,value:\u003cp\u003eDo you have integrity in your business? Integrity is vital for the long-term success of any business. If you dont do what you say youre going to do, if you dont fulfill the promises and expectations that you gave up front, if you choose to do things not quite ethically...thats not acting with integrity.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_a8e8daa1-3a0e-4803-9eea-453ba183892d,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_c954fbea-17af-41e0-8216-cab6ba9ab327,defaultValue:null,components:{media1:{type:Media,id:f_f28227a6-0571-45f4-803c-6a8aad2f2877,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2FbGHoxaWzI-I%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DbGHoxaWzI-I\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2FbGHoxaWzI-I%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/bGHoxaWzI-I,thumbnail_url:https:\/\/i.ytimg.com\/vi\/bGHoxaWzI-I\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:null,thumb_url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,caption:,description:,storageKey:null,storage:null,storagePrefix:null,format:null,h:900,w:1600,s:null,new_target:true,noCompression:null,cropMode:null,focus:{}},current:video},text1:{type:RichText,id:f_73129edc-4388-4732-9ea5-f66cbb88be10,defaultValue:false,value:\u003cp\u003eThree Things to STOP Doing Today\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_d5c3f8f4-735e-4ace-80da-47398c5be78c,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_b165dfb9-eeb5-4629-8d6d-9a1c05efa93f,defaultValue:false,value:\u003cp\u003eI want to challenge you to STOP doing three things moving forward. 1) Stop copying what others are doing. 2) Stop talking about yourself so much. 3) Stop doing things \the way theyve always been done.\\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_c0b6c81a-4aab-419b-ab12-c66581562d71,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_22f07def-6639-4857-8001-e4cfdf33ba43,defaultValue:null,components:{media1:{type:Media,id:f_17c4bfb7-8e32-461c-b76d-764007a4bd26,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2F8H0vETJDMMw%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D8H0vETJDMMw\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2F8H0vETJDMMw%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/8H0vETJDMMw,thumbnail_url:https:\/\/i.ytimg.com\/vi\/8H0vETJDMMw\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:null,thumb_url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,caption:,description:,storageKey:null,storage:null,storagePrefix:null,format:null,h:900,w:1600,s:null,new_target:true,noCompression:null,cropMode:null,focus:{}},current:video},text1:{type:RichText,id:f_3585b0c6-8960-48d9-978e-f385d10ab513,defaultValue:false,value:\u003cp\u003eContent Marketing is Easy!\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_a27320fe-865e-4ce2-893a-03a19425d13b,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_41dfa1f1-f23b-4cac-ad7b-8e74f8cb112a,defaultValue:false,value:\u003cp\u003eA client came in the office recently and noticed a copy of Marcus Sheridan\u2019s book, \u003cem\u003e\u003ca target\_blank\ href\https:\/\/www.amazon.com\/They-Ask-You-Answer-Revolutionary\/dp\/1119312973\\u003eThey Ask, You Answer\u003c\/a\u003e\u003c\/em\u003e, sitting on the desk. In this video I share his story and explain how EASY content marketing can truly be.\u003c\/p\u003e,backupValue:null,version:1},button1:{type:Button,id:f_693cc18f-305e-4714-9228-e9213e707679,defaultValue:true,text:,link_type:null,page_id:null,section_id:null,url:,new_target:null}}},{type:RepeatableItem,id:f_28d4dbba-ebae-43d7-b435-fddb14511fab,defaultValue:null,components:{media1:{type:Media,id:f_e9668faf-9158-4250-8e3d-f80dc38ccccb,defaultValue:false,video:{type:Video,id:f_787b48e4-8f6d-4c07-ae23-00055ca48590,defaultValue:false,html:\u003ciframe class\embedly-embed\ src\\/\/cdn.embedly.com\/widgets\/media.html?srchttps%3A%2F%2Fwww.youtube.com%2Fembed%2FSZJMj3q6fZw%3Fwmode%3Dtransparent%26feature%3Doembed\u0026wmodetransparent\u0026urlhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DSZJMj3q6fZw\u0026imagehttps%3A%2F%2Fi.ytimg.com%2Fvi%2FSZJMj3q6fZw%2Fhqdefault.jpg\u0026key9cb34c0390b4469e854e4dba4580a892\u0026typetext%2Fhtml\u0026schemayoutube\ width\640\ height\360\ scrolling\no\ frameborder\0\ allow\autoplay; fullscreen\ allowfullscreen\true\\u003e\u003c\/iframe\u003e,url:https:\/\/youtu.be\/SZJMj3q6fZw,thumbnail_url:https:\/\/i.ytimg.com\/vi\/SZJMj3q6fZw\/hqdefault.jpg,maxwidth:700,description:null},image:{type:Image,id:f_c33c6ac9-5846-40b6-84e1-a2c105cf3f5c,defaultValue:false,link_url:null,thumb_url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,url:\/\/uploads.strikinglycdn.com\/static\/backgrounds\/striking-pack-3\/7.jpg,caption:,description:,storageKey:null,storage:null,storagePrefix:null,format:null,h:900,w:1600,s:null,new_target:true,noCompression:null,cropMode:null,focus:{}},current:video},text1:{type:RichText,id:f_7cef290f-23f5-471f-b09b-65a40e5fa465,defaultValue:false,value:\u003cp\u003eBe AWESOME with Your Content Marketing\u003c\/p\u003e,backupValue:null,version:1},text2:{type:RichText,id:f_0ca0c96b-47d6-4441-89cb-cbb5d8217655,defaultValue:false,value:,backupValue:null,version:1},text3:{type:RichText,id:f_112af84f-89e7-4fdc-b823-53d0d25588b5,defaultValue:false,value:\u003cp\u003eDont just be there - BE AWESOME with your content! You want to produce the best possible content you can, so your audience has a reason to watch\/read\/listen\/consume your content. 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Start,sync_key:null,layout_variation:null,display_settings:{},padding:{},layout_config:{}},background1:{type:Background,id:f_8251f7f5-9296-4cd8-b548-077ea754e770,defaultValue:false,url:,textColor:light,backgroundVariation:,sizing:tile,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:{},backgroundColor:{}},text1:{type:RichText,id:f_5cb3d4d7-038c-4dca-a37d-7f5e4c854aa5,defaultValue:false,value:\u003cdiv\u003e\u00a0\u003c\/div\u003e\u003cdiv\u003e\u003cem\u003eStop Selling. Start Helping.\u003c\/em\u003e FREE Chapters\u003c\/div\u003e\u003cdiv\u003e\u00a0\u003c\/div\u003e,backupValue:,version:1},text2:{type:RichText,id:f_7c680ebe-9c1a-4f6e-9f05-445dd277952d,defaultValue:false,value:\u003cp\u003eThe soft cover book is only $14 on \u003ca target\_blank\ href\https:\/\/www.amazon.com\/Stop-Selling-Start-Helping-Business\/dp\/1530431344\/refsr_1_fkmrnull_2?keywordsstop+selling+start+helping\u0026amp;qid1551381884\u0026amp;sgateway\u0026amp;sr8-2-fkmrnull\\u003eAmazon\u003c\/a\u003e (or $7 on \u003ca target\_blank\ href\https:\/\/www.amazon.com\/Stop-Selling-Start-Helping-Business-ebook\/dp\/B07N5KXM64\/refsr_1_fkmrnull_4?keywordsstop+selling+start+helping\u0026amp;qid1551381884\u0026amp;sgateway\u0026amp;sr8-4-fkmrnull\\u003eKindle\u003c\/a\u003e), but if thats too steep for you, weve published every chapter of the book as individual blog posts. So, start reading and start selling smarter.\u003c\/p\u003e,backupValue:,version:1},block1:{type:BlockComponent,id:f_de4fac8c-a7e2-47fa-bf31-4901a2f849a9,defaultValue:null,items:{type:BlockComponentItem,id:f_d62f264d-dd0f-47b5-885f-3b94cf1ac721,defaultValue:false,name:rowBlock,components:{block1:{type:BlockComponent,id:f_f20c93da-620d-4dfd-824a-848a5f35c3ab,defaultValue:null,items:{type:BlockComponentItem,id:f_58ce7718-23c5-40de-85c1-240a8a77314e,defaultValue:null,name:columnBlock,components:{block1:{type:BlockComponent,id:f_d8f57283-9940-4ec2-894f-e884f6404268,defaultValue:null,items:{type:Button,id:f_5f0f8755-4969-401b-859e-7c997a84c787,defaultValue:false,text:Chapter 1,link_type:null,page_id:null,section_id:null,url:http:\/\/www.stopsellingstarthelping.com\/blog\/a-tale-of-two-experiences,new_target:null},{type:Button,id:f_9d45160d-9484-4659-8d1e-a91031a21e1e,defaultValue:false,text:Chapter 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It was the Uber driver I met in Austin months before when I was there for WooConf. His time spent with Uber was used to supplement a business he was getting off the ground, so I gave him my card and told him to give me a call if he ever needed help with a website or online marketing.\\n \\nAnd, thats what he did.\\n \\nHis phone call was to inform me that he had been approved for a merchant account, but in order to get final-final approval, he needed to have a website. After talking with him for a couple minutes, I realized he didnt have the budget or need for a website we would build for him, so I recommended an inexpensive, yet awesome website building tool we recommend sometimes and talked him through a few ideas to help him get started. I also offered to take a look at the site before he went live, to offer any suggestions before we shared his site with the world.\\n \\nWhen I got off the phone, I felt just as...,blurb:I received a call one day a couple years ago that caught me off guard. It was the Uber driver I met in Austin months before when I was there for WooConf. His time spent with Uber was used to supplement a business he was getting off the ground, so I gave him my card and told him to give me a call...,pendingCommentsCount:0,approvedCommentsCount:0},{id:702279,state:published,settings:{hideBlogDate:false,metaDescription:If you can educate, inform, and sometimes entertain, in a way that is useful and helpful to your target audience, that is content marketing gold!},title:Just Be Useful,icon:{type:Image,id:f_592f33c0-0a7e-4960-85c7-24a8975f3a27,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/just_be_useful_a4jzsi,storage:c,storagePrefix:null,format:png,h:512,w:1024,s:26751,newTarget:true,noCompression:null,cropMode:null,focus:null},headerImage:{type:Blog.BackgroundImage,id:f_933db8c0-6b6a-4eae-87a2-e89af683d635,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:null,linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_592f33c0-0a7e-4960-85c7-24a8975f3a27,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/just_be_useful_a4jzsi,storage:c,storagePrefix:null,format:png,h:512,w:1024,s:26751,newTarget:true,noCompression:null,cropMode:null,focus:null},publishedAt:2019-10-07T13:32:59.000-07:00,updatedAt:2019-10-11T05:04:40.420-07:00,createdAt:2018-07-25T13:32:59.768-07:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/just-be-useful,relativeUrl:\/blog\/just-be-useful,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nWhen it comes down to it, content marketing is all about being useful. Just be useful. Jay Baer has an awesome book called Youtility that talks about this concept in detail. If you can educate, inform, and sometimes entertain, in a way that is useful and helpful to your target audience, that is content marketing gold!,blurb:When it comes down to it, content marketing is all about being useful. Just be useful. Jay Baer has an awesome book called Youtility that talks about this concept in detail. If you can educate, inform, and sometimes entertain, in a way that is useful and helpful to your target audience, that is...,pendingCommentsCount:0,approvedCommentsCount:0},{id:1095722,state:published,settings:{hideBlogDate:false},title:Do You Have a Purple Cow?,icon:{type:Image,id:f_dbcbc481-4115-4a8a-b327-a0e84073ea4a,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/Stop_what_your_doing_12_kxuarn,storage:c,storagePrefix:null,format:png,h:512,w:1024,s:22216,newTarget:true,noCompression:null,cropMode:null,focus:null},headerImage:{type:Blog.BackgroundImage,id:f_a26da4ea-d5bc-4788-bb96-7f2df756718f,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:null,linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_dbcbc481-4115-4a8a-b327-a0e84073ea4a,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/Stop_what_your_doing_12_kxuarn,storage:c,storagePrefix:null,format:png,h:512,w:1024,s:22216,newTarget:true,noCompression:null,cropMode:null,focus:null},publishedAt:2019-10-04T07:49:42.000-07:00,updatedAt:2019-10-04T08:03:26.105-07:00,createdAt:2018-12-04T07:49:42.148-08:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/do-you-have-a-purple-cow,relativeUrl:\/blog\/do-you-have-a-purple-cow,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nI know Im reading a good business book when, as Im reading, I can think of specific things I can do right away to put into practice the concept Im reading about. This was the case with Purple Cow, by Seth Godin.\\n \\nThe full title is Purple Cow: Transform Your Business By Being Remarkable. The \purple cow\ concept comes from the fact that, while cows are beautiful creatures (especially if youve never seen one before!), they lose their beauty once youve seen a few, or a few hundred, as youre driving along the highway or country road. However, if you were driving down the road looking at the sea of cows in the field and one of them was PURPLE...that would catch your attention!\\n \\nAll the truly successful companies in the world have (or had at one time) a \purple cow\ of their own - Starbucks, Jet Blue, Haagen-Dazs and even Walmart.\\n \\nOverall, a great read! Definitely makes it onto my list of highly recommended business books.\\n \\nI thought Id call out a few quotes from the...,blurb:I know Im reading a good business book when, as Im reading, I can think of specific things I can do right away to put into practice the concept Im reading about. This was the case with Purple Cow, by Seth Godin. The full title is Purple Cow: Transform Your Business By Being Remarkable. The...,pendingCommentsCount:0,approvedCommentsCount:0},{id:2266418,state:published,settings:{hideBlogDate:false,metaDescription:How does this Stop Selling, Start Helping stuff work, anyway? How can I stop selling? Wont I lose sales? Content marketing? Whats that? All your answers are here.},title:How Does This \Stop Selling, Start Helping\ Stuff Work?,icon:{type:Image,id:f_9600366f-e372-474c-a11b-b837c1f5d0f4,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/919214_717862,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:62231,newTarget:true,noCompression:null,cropMode:null,focus:{}},headerImage:{type:Blog.BackgroundImage,id:f_04488514-0af2-4a02-b7ad-6b68a87c2ab4,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_9600366f-e372-474c-a11b-b837c1f5d0f4,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/919214_717862,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:62231,newTarget:true,noCompression:null,cropMode:null,focus:{}},publishedAt:2019-09-25T12:54:23.141-07:00,updatedAt:2019-10-02T04:59:31.174-07:00,createdAt:2019-09-25T12:38:41.998-07:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/how-does-this-stop-selling-start-helping-stuff-work,relativeUrl:\/blog\/how-does-this-stop-selling-start-helping-stuff-work,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nHow Does This \Stop Selling, Start Helping\ Stuff Work?\\n \\nWhat is content marketing? And what does it have to do with my bottom line? \\n \\nWhat do you mean when you say, \Stop selling, start helping?\\\n \\nThe concept sounds good, but how does it apply in MY business?\\n \\n--\\n \\nThese are just a few of the questions I hear from business owners all the time. Whether Im having a one-on-one conversation with someone or speaking to a crowd of 500, I know these are the thoughts that are mulling around in their heads.\\n \\nFor most owners, this is a complete contradiction. Theyll say, \If I stop selling, how will I get new customers?\\\n \\nI often answer with a question of my own: \The last time you bought a TV, did you just go into Best Buy, walk up to a salesperson and ask them what you should buy?\ As you would expect, the response is usually an audible laugh and then some form of, \No, I did some research online. I read reviews. I compared prices at a few different places.\\\n...,blurb:How Does This \Stop Selling, Start Helping\ Stuff Work? What is content marketing? And what does it have to do with my bottom line? What do you mean when you say, \Stop selling, start helping?\ The concept sounds good, but how does it apply in MY business? -- These are just a few of the...,pendingCommentsCount:0,approvedCommentsCount:0},{id:1098776,state:published,settings:{hideBlogDate:false,metaDescription:I know Im not perfect and never will be, yet when I fall short of perfection, I get frustrated and feel disappointed with myself. Stupid, right? Its like Im just setting myself up for failure. Why not just aim a little lower??},title:Perfection vs. Credibility,icon:{type:Image,id:f_23e748d5-8826-4efa-a546-343c5a311e90,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/Stop_what_your_doing_16_nhnz1v,storage:c,storagePrefix:null,format:png,h:512,w:1024,s:20384,newTarget:true,noCompression:null,cropMode:null,focus:null},headerImage:{type:Blog.BackgroundImage,id:f_0c4f8b8d-915d-44ef-8646-e5f1aac24570,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:null,linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_23e748d5-8826-4efa-a546-343c5a311e90,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/Stop_what_your_doing_16_nhnz1v,storage:c,storagePrefix:null,format:png,h:512,w:1024,s:20384,newTarget:true,noCompression:null,cropMode:null,focus:null},publishedAt:2019-09-16T07:36:45.000-07:00,updatedAt:2019-09-16T08:49:32.289-07:00,createdAt:2018-12-05T07:36:45.099-08:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/perfection-vs-credibility,relativeUrl:\/blog\/perfection-vs-credibility,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nI love this quote, because its fun and shows a little personality. Theres a small bit of humility, then SMACK, not really!\\n \\nBut, digging a little deeper, being \perfect\ is hard, impossible even. But, if youre like me, sometimes you really strive for perfection. The perfect husband. The perfect father. The perfect friend, businessman, Christian, writer, whatever.\\n \\nHow crazy is that?\\n \\nI know Im not perfect and never will be, yet when I fall short of perfection, I get frustrated and feel disappointed with myself. Stupid, right? Its like Im just setting myself up for failure. Why not just aim a little lower??\\n \\nBut, thats not the point. The goal is not to cut my expectations down, so theyre more \realistic\, the point is to continue to strive for perfection, but give myself a break when I dont reach it. Then, get up and try again, and again and again and again.\\n \\nLess than perfect shows were HUMAN, it shows were REAL and HONEST.\\n \\nIn business, the same is...,blurb:I love this quote, because its fun and shows a little personality. Theres a small bit of humility, then SMACK, not really! But, digging a little deeper, being \perfect\ is hard, impossible even. But, if youre like me, sometimes you really strive for perfection. The perfect husband. The perfect...,pendingCommentsCount:0,approvedCommentsCount:0},{id:2190887,state:published,settings:{hideBlogDate:false,metaDescription:Whatever you do, do it awesomely. In other words, do nothing with mediocrity. Sales, marketing, content marketing, business ownership - make it awesome.},title:Do Everything Awesomely,icon:{type:Image,id:f_da27958c-9113-4f99-ab3a-4d00eb2427e7,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:sales and marketing excellence,description:,storageKey:153640\/365779_795210,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:47337,newTarget:true,noCompression:null,cropMode:null,focus:null},headerImage:{type:Blog.BackgroundImage,id:f_84ca6ce7-69a3-4181-8691-6c6eeba8dc82,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_da27958c-9113-4f99-ab3a-4d00eb2427e7,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:sales and marketing excellence,description:,storageKey:153640\/365779_795210,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:47337,newTarget:true,noCompression:null,cropMode:null,focus:null},publishedAt:2019-09-06T13:42:20.107-07:00,updatedAt:2019-09-06T13:42:20.116-07:00,createdAt:2019-09-06T13:33:50.643-07:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/do-everything-awesomely,relativeUrl:\/blog\/do-everything-awesomely,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nWhatever youre doing...do it awesomely! Or as Henry Rollins said it at #CMWorld 2019, \Do Nothing with Mediocrity!\ If you are putting time into running a small business, make it awesome! If youre selling a product or service, put everything youve got into it. If youre a content writer or video producer, make it the best piece of content you can possibly make. The best will rise to the top.,blurb:Whatever youre doing...do it awesomely! Or as Henry Rollins said it at #CMWorld 2019, \Do Nothing with Mediocrity!\ If you are putting time into running a small business, make it awesome! If youre selling a product or service, put everything youve got into it. If youre a content writer or...,pendingCommentsCount:0,approvedCommentsCount:0},{id:2132175,state:published,settings:{hideBlogDate:false,metaDescription:Here are three reasons why generosity is essential to your success...},title:Generosity,icon:{type:Image,id:f_78269bb1-c276-4bf0-b1c9-293aced1f0ea,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/753999_353704,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:51452,newTarget:true,noCompression:null,cropMode:null,focus:{}},headerImage:{type:Blog.BackgroundImage,id:f_67c992b8-d67f-4c02-b0ed-333739578d08,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_78269bb1-c276-4bf0-b1c9-293aced1f0ea,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/753999_353704,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:51452,newTarget:true,noCompression:null,cropMode:null,focus:{}},publishedAt:2019-08-21T17:19:06.229-07:00,updatedAt:2019-08-21T19:14:31.860-07:00,createdAt:2019-08-21T17:04:49.773-07:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/generosity,relativeUrl:\/blog\/generosity,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nThis is week twenty-four, the last week of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here.\\n \\nCH 24 Generosity: 3 Reasons Why Its Essential to Your Business\\n \\nBuy the book | Kindle Edition\\n \\nGenerosity.\\n \\nWhat do you think of when you read\/hear this word?\\n \\nI\u2019m guessing there\u2019s not a bad thought that even comes close to entering your mind.\\n \\nHere are three reasons why generosity is essential to your success...\\n \\n1. To my first point, generosity is, by default, a positive concept.\\n \\nThose who are generous are generally perceived as \u201cbetter\u201d people. The opposite is also true. When you\u2019re selfish, it shows. Nobody likes to do business with someone who thinks of no one but himself.\\n \\n2. When you are generous with your time, talents and financial resources, the world benefits.\\n \\nWhether it\u2019s...,blurb:This is week twenty-four, the last week of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here. CH 24 Generosity: 3 Reasons Why...,pendingCommentsCount:0,approvedCommentsCount:0},{id:2080368,state:published,settings:{hideBlogDate:false,metaDescription:Once you begin to look at your business (and life, in general) as a means of helping people, theres this a-ha moment when it clicks \u2013 and you really have that feeling of \Holy #@!%, this makes sense.\},title:H is for Holy $@!%,icon:{type:Image,id:f_3d6a5beb-1820-4c1c-881a-27cc36af094a,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/62421_28681,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:47325,newTarget:true,noCompression:null,cropMode:null,focus:{}},headerImage:{type:Blog.BackgroundImage,id:f_36dd5f53-575b-48e5-a2cc-8d755d5b615f,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_3d6a5beb-1820-4c1c-881a-27cc36af094a,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/62421_28681,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:47325,newTarget:true,noCompression:null,cropMode:null,focus:{}},publishedAt:2019-08-12T15:04:55.871-07:00,updatedAt:2019-08-12T15:11:59.386-07:00,createdAt:2019-08-07T17:23:03.835-07:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/h-is-for-holy,relativeUrl:\/blog\/h-is-for-holy,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nThis is week twenty-three of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here.\\n \\nCH 23 H is for Holy $@!%\\n \\nBuy the book | Kindle Edition\\n \\nIm not much of a cussing kind of guy. In fact, when I was a kid, any time I had to spell my name out loud, I would say \M \u2013 A \u2013 double T\ because I thought \tee-tee\ (otherwise known as \pee-pee\) was a bad word. Now, with kids of my own, I do my best to explain that \words are just words. Its all in how you use those words that makes the difference.\ And, I think its working, as Ian (10) loves singing with Zac Brown Band: \I got my toes in the water, ASS in the sand...\ and hes thrilled that he can say the word \ass\ without getting in trouble!\\n \\n(One caveat \u2013 youll notice I still steered away from using the actual word \shit\ in the title of this chapter...that...,blurb:This is week twenty-three of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here. CH 23 H is for Holy $@!% Buy the book | Kindle...,pendingCommentsCount:0,approvedCommentsCount:0},{id:2071017,state:published,settings:{hideBlogDate:false},title:RC Cars, Hot Wheels \u0026 Lucky Pennies,icon:{type:Image,id:f_19bf5e86-c95d-4845-91db-4ba021490af8,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/609715_965188,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:54360,newTarget:true,noCompression:null,cropMode:null,focus:{}},headerImage:{type:Blog.BackgroundImage,id:f_352a28e3-3eae-4d82-9479-7f65840d9915,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_19bf5e86-c95d-4845-91db-4ba021490af8,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/609715_965188,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:54360,newTarget:true,noCompression:null,cropMode:null,focus:{}},publishedAt:2019-08-05T18:39:17.128-07:00,updatedAt:2019-08-12T15:13:02.486-07:00,createdAt:2019-08-05T18:31:59.245-07:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/rc-cars-hot-wheels-lucky-pennies,relativeUrl:\/blog\/rc-cars-hot-wheels-lucky-pennies,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nThis is week twenty-two of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here.\\n \\nCH 22 RC Cars, Hot Wheels \u0026 Lucky Pennies\\n \\nBuy the book | Kindle Edition\\n \\nMy youngest son, Ian, is a pretty typical spoiled suburban child. He has a garage full of games, toys and bikes. His bedroom houses a bearded dragon and an Xbox 360. And, he spends most of his free time with his iPhone or iPad Mini.\\n \\nFor Christmas a couple years ago, Ian was subtly introduced to the world of Remote Control (RC) vehicles, as he got an RC half-car-half-plane thing and an RC helicopter.\\n \\nThe helicopter was supposed to be able to do tricks \u2013 flip over in mid-air \u2013 but we couldn\u2019t figure out how. So, in his 9-year-old, iPad-using ways, he did a quick search on YouTube, and life as he knew it would never be the same. Not only did he...,blurb:This is week twenty-two of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here. CH 22 RC Cars, Hot Wheels \u0026 Lucky Pennies Buy the...,pendingCommentsCount:0,approvedCommentsCount:0},{id:2070887,state:published,settings:{hideBlogDate:false,metaDescription:Now there\u2019s a perfect example of content marketing. A small business owner who sells Rainbow Looms and little rubber bands that go with them is utilizing video to show kids how to use the loom and create different designs. Brilliant!},title:My Kids and Content Marketing,icon:{type:Image,id:f_ed12bab3-818e-4c8c-92a8-2d13ac2e285c,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/755283_256086,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:49852,newTarget:true,noCompression:null,cropMode:null,focus:{}},headerImage:{type:Blog.BackgroundImage,id:f_7167fe8d-bd6d-4910-a49a-b34b619249e2,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_ed12bab3-818e-4c8c-92a8-2d13ac2e285c,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/755283_256086,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:49852,newTarget:true,noCompression:null,cropMode:null,focus:{}},publishedAt:2019-08-05T18:12:27.201-07:00,updatedAt:2019-08-12T15:13:34.556-07:00,createdAt:2019-08-05T18:04:42.898-07:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/my-kids-and-content-marketing,relativeUrl:\/blog\/my-kids-and-content-marketing,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nThis is week twenty-one of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here.\\n \\nCH 21 My Kids and Content Marketing\\n \\nBuy the book | Kindle Edition\\n \\nA few years ago, a trend swept through the United States in the form of the \u201cRainbow Loom.\u201d If you had kids anywhere from five to 15 at the time, you know exactly what I\u2019m talking about. They are still around, but for about six to 12 months, everywhere you went, you saw these things \u2013 seriously...EVERYWHERE!\\n \\nThis phenomenon involved hundreds of little dime-sized rubber bands that kids stretched over the plastic loom, twisting, bending, and wrapping every which way to make one of what seemed like a million different bracelet styles.\\n \\nOur boys were 8 and 11 at the time. They would spend hours a day making these things. Mostly, they\u2019d watch YouTube videos...,blurb:This is week twenty-one of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here. CH 21 My Kids and Content Marketing Buy the book...,pendingCommentsCount:0,approvedCommentsCount:0},{id:2048938,state:published,settings:{hideBlogDate:false,metaDescription:\As the great Don Schultz has always said, communication is the only true competitive advantage. If you don\u2019t help your customers reach greater heights, who will? Your competitors?\u201d},title:Give It Away! Content Marketing Is About Giving,icon:{type:Image,id:f_c10f72d5-9fb1-491a-acaa-2912c35c980d,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/141557_97036,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:51801,newTarget:true,noCompression:null,cropMode:null,focus:{}},headerImage:{type:Blog.BackgroundImage,id:f_c61ab227-8f6e-48e5-9a27-03d23b22291f,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:1,w:1,s:null,useImage:false,noCompression:null,focus:{x:0.5,y:0.5},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_c10f72d5-9fb1-491a-acaa-2912c35c980d,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/141557_97036,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:51801,newTarget:true,noCompression:null,cropMode:null,focus:{}},publishedAt:2019-07-30T10:45:13.985-07:00,updatedAt:2019-08-12T15:14:03.488-07:00,createdAt:2019-07-30T10:33:28.110-07:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/give-it-away-content-marketing-is-about-giving,relativeUrl:\/blog\/give-it-away-content-marketing-is-about-giving,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nThis is week twenty of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here.\\n \\nJust Be Useful\\n \\nBuy the book | Kindle Edition\\n \\nI mentioned Jay Baer earlier. He\u2019s the author of Youtility. I\u2019m not sure if it\u2019s a quote from the book or one I grabbed from his blog, video series or podcast at ConvinceandConvert.com, but he says, \u201cJust be useful.\u201d\\n \\nIt\u2019s a pretty basic concept, but one that hits right at the center of everything I\u2019ve talked about in this book.\\n \\nJust be useful.\\n \\nDictionary.com defines useful like this: \u201cbeing of use or service; serving some purpose; advantageous, or of good effect; of practical use.\u201d\\n \\nBeing useful means getting beyond your product or service and actually considering the human being on the other side of the table. What is bothering her? What challenge is he facing? What...,blurb:This is week twenty of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here. Just Be Useful Buy the book | Kindle Edition I...,pendingCommentsCount:0,approvedCommentsCount:0},{id:2027836,state:published,settings:{hideBlogDate:false,metaDescription:At its core, the goal of content marketing (as with any form of marketing) is to DRIVE SALES.},title:What Does Content Marketing Have To Do With Sales?,icon:{type:Image,id:f_d848a531-566f-4be7-b811-cdb1bba23e92,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/982030_86256,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:58046,newTarget:true,noCompression:null,cropMode:null,focus:{}},headerImage:{type:Blog.BackgroundImage,id:f_d817eb77-ff13-4a0c-8195-f97713225159,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_d848a531-566f-4be7-b811-cdb1bba23e92,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/982030_86256,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:58046,newTarget:true,noCompression:null,cropMode:null,focus:{}},publishedAt:2019-07-24T05:28:23.118-07:00,updatedAt:2019-08-12T15:14:32.352-07:00,createdAt:2019-07-24T05:23:36.340-07:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/what-does-content-marketing-have-to-do-with-sales,relativeUrl:\/blog\/what-does-content-marketing-have-to-do-with-sales,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nThis is week nineteen of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here.\\n \\nCH 19 What Does Content Marketing Have To Do With Sales?\\n \\nBuy the book | Kindle Edition\\n \\nI was talking with a new friend\/business connection one time. He had heard me say something about \u201chelping versus selling,\u201d and he was a little confused.\\n \\nI\u2019ll paraphrase:\\n \\n\u201cI see that you talk a lot about sales. What\u2019s the connection between sales and what you do? You\u2019re a web guy, right?\u201d\\n \\nSometimes we get lost in our own world when it comes to the terminology we use to explain what we do, don\u2019t we? And, this question spurred me to think about the way I explain what \u201ccontent marketing\u201d is and how it relates to an organization\u2019s bottom line.\\n \\nI\u2019ve referenced this already a couple times, but here\u2019s that definition again of content...,blurb:This is week nineteen of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here. CH 19 What Does Content Marketing Have To Do With...,pendingCommentsCount:0,approvedCommentsCount:0},{id:2001773,state:published,settings:{hideBlogDate:false,metaDescription:Are you frustrated because your online marketing efforts don\u2019t seem to be producing results? Are you putting in the time and effort, but your website still isn\u2019t generating quality leads?},title:Why Your Online Marketing Is Failing,icon:{type:Image,id:f_8e683809-2555-4ca8-8091-cd736b1d8ebb,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/170391_438609,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:51732,newTarget:true,noCompression:null,cropMode:null,focus:{}},headerImage:{type:Blog.BackgroundImage,id:f_47a03136-7da5-47ba-a574-c05cf47f6196,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_8e683809-2555-4ca8-8091-cd736b1d8ebb,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/170391_438609,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:51732,newTarget:true,noCompression:null,cropMode:null,focus:{}},publishedAt:2019-07-17T11:02:41.107-07:00,updatedAt:2020-04-27T05:49:39.084-07:00,createdAt:2019-07-17T10:53:50.949-07:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/why-your-online-marketing-is-failing,relativeUrl:\/blog\/why-your-online-marketing-is-failing,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nThis is week eighteen of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here.\\n \\nCH 18 Why Your Online Marketing Is Failing\\n \\nBuy the book | Kindle Edition\\n \\nAre you frustrated because your online marketing efforts don\u2019t seem to be producing results? Are you putting in the time and effort, but your website still isn\u2019t generating quality leads?\\n \\nWell, I\u2019m going to share with you seven reasons why your online marketing is failing...\\n \\n1. It\u2019s all about you.\\n \\nThink about the last time you visited a website. Were you excited to see a photo of the office building on the home page? Did you love all the \u201cwe\u201d statements you noticed as you read through the text:\u201cWe\u2019ve been around for 47 years.\u201d\u201cWe manufacture ABC widgets.\u201d\u201cWe offer the highest quality products.\u201d\u201cWe help organizations solve problems.\u201d\u201cWe are...,blurb:This is week eighteen of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here. CH 18 Why Your Online Marketing Is Failing Buy the...,pendingCommentsCount:0,approvedCommentsCount:0},{id:1965602,state:published,settings:{hideBlogDate:false},title:What Does An Online Sales Funnel Look Like?,icon:{type:Image,id:f_cc912828-0959-47ab-af4e-7294ae81897c,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/783817_899476,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:47451,newTarget:true,noCompression:null,cropMode:null,focus:{}},headerImage:{type:Blog.BackgroundImage,id:f_d91bba37-c092-4ea8-8a9d-f05a3c4cd92c,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_cc912828-0959-47ab-af4e-7294ae81897c,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/783817_899476,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:47451,newTarget:true,noCompression:null,cropMode:null,focus:{}},publishedAt:2019-07-09T12:12:59.574-07:00,updatedAt:2019-08-12T15:15:46.471-07:00,createdAt:2019-07-09T11:17:46.544-07:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/what-does-an-online-sales-funnel-look-like,relativeUrl:\/blog\/what-does-an-online-sales-funnel-look-like,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nThis is week seventeen of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here.\\n \\nWhat Does This Look Like Online?\\n \\nBuy the book | Kindle Edition\\n \\nSo, I\u2019ve talked about all these great benefits of helping versus selling. Now, how do you put this into action on the web?\\n \\nI will explain the \u201conline sales funnel\u201d in the next chapter, which is the primary process of implementing a strategy of helping online; but the idea here is to take this new attitude you\u2019ve been reading about up to now, and apply it online.\\n \\nHowever, there\u2019s more to it than just being helpful online.\\n \\nIt\u2019s about taking all these concepts we\u2019ve already touched on...Pulling vs. PushingAnswering QuestionsEstablishing CredibilityConcentrating on the Customer, not YourselfFocusing on a NicheTelling Relevant Stories\\n...and putting them...,blurb:This is week seventeen of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here. What Does This Look Like Online? Buy the book |...,pendingCommentsCount:0,approvedCommentsCount:0},{id:1918068,state:published,settings:{hideBlogDate:false,metaDescription:When you think about it, this whole \u201chelping vs. selling\u201d thing should come naturally for most generally kind, good people. Most human beings want to be a resource for others; they want to do what\u2019s right; they want to help people.},title:Its About Being Human,icon:{type:Image,id:f_65f8be3d-3f21-43a3-b8bb-139e903cf6ee,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/154803_448073,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:48315,newTarget:true,noCompression:null,cropMode:null,focus:{}},headerImage:{type:Blog.BackgroundImage,id:f_3e9ce3da-f514-4c60-83f6-bb6bf63a5d5e,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:{},linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_65f8be3d-3f21-43a3-b8bb-139e903cf6ee,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/154803_448073,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:48315,newTarget:true,noCompression:null,cropMode:null,focus:{}},publishedAt:2019-07-03T07:49:27.000-07:00,updatedAt:2019-08-12T15:16:37.622-07:00,createdAt:2019-06-28T07:49:27.051-07:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/it-s-about-being-human,relativeUrl:\/blog\/it-s-about-being-human,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nThis is week sixteen of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here.\\n \\nCH 16 Its About Being Human\\n \\nBuy the book | Kindle Edition\\n \\nWhen you think about it, this whole \u201chelping vs. selling\u201d thing should come naturally for most generally kind, good people. Most human beings want to be a resource for others; they want to do what\u2019s right; they want to help people.\\n \\nHere, I summarize a couple different articles from others in the industry that hit this very point.\\n \\nHumanize your brand.\\n \\nThe first, a blog on Moz.com from Mackenzie Folgelson and Mathew Sweezey called \u201c4 Ways to Build Trust and Humanize Your Brand,\u201d is quite possibly the best blog post I\u2019ve ever read on content marketing. To summarize the four points...Build an Emotional Connection: \u201cMore than a great product or service, it\u2019s the...,blurb:This is week sixteen of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here. CH 16 Its About Being Human Buy the book | Kindle...,pendingCommentsCount:0,approvedCommentsCount:0},{id:1917787,state:published,settings:{hideBlogDate:false,metaDescription:In order to stand out from the sea of sameness \u2013 to rise above the marketing smack-down that most other businesses follow \u2013 you have to act differently. You have to help instead of sell.},title:Shortening the Sales Cycle,icon:{type:Image,id:f_4680457d-ec91-4df7-b0c6-7c4cf113d213,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/92572_233025,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:53314,newTarget:true,noCompression:null,cropMode:null,focus:null},headerImage:{type:Blog.BackgroundImage,id:f_daffdcd6-5f90-4e37-968c-dedc94a0d830,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:null,linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_4680457d-ec91-4df7-b0c6-7c4cf113d213,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/92572_233025,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:53314,newTarget:true,noCompression:null,cropMode:null,focus:null},publishedAt:2019-06-28T07:08:19.223-07:00,updatedAt:2019-08-12T15:29:48.506-07:00,createdAt:2019-06-28T06:49:00.211-07:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/shortening-the-sales-cycle,relativeUrl:\/blog\/shortening-the-sales-cycle,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nThis is week fifteen of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here.\\n \\nCH 15 Shortening the Sales Cycle: 5 Tips to Reduce the Time From Lead to Sale\\n \\nBuy the book | Kindle Edition\\n \\nAre you frustrated with the typically long selling cycle in the your industry? Would you like to stop wasting your time with unqualified prospects? Would you like to improve your overall close rate?\\n \\nI\u2019m guessing the answer to all those questions is a resounding YES!\\n \\nPeople don\u2019t like to be sold.\\n \\nBefore we get into the five tips, I want to make sure we\u2019re clear on one core belief: people do not like to be sold. Can we agree on that?\\n \\nConsumers are bombarded with marketing (and sales) messages thousands of times every day. We are overwhelmed with ads on Facebook, commercials on TV, billboards as we drive,...,blurb:This is week fifteen of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here. CH 15 Shortening the Sales Cycle: 5 Tips to Reduce...,pendingCommentsCount:0,approvedCommentsCount:0},{id:1877622,state:published,settings:{hideBlogDate:false,metaDescription:How was your close rate last week? 100 percent? Probably not. How about 80 percent? No? 50? 20? Ummm, five?},title:5 Reasons Why You Lost That Sale Last Week,icon:{type:Image,id:f_68715bb8-cc64-459b-ac4a-28e5c532badd,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/331499_177212,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:51353,newTarget:true,noCompression:null,cropMode:null,focus:null},headerImage:{type:Blog.BackgroundImage,id:f_bc7fd194-c742-450d-b5e6-758a824208e6,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:null,linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_68715bb8-cc64-459b-ac4a-28e5c532badd,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/331499_177212,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:51353,newTarget:true,noCompression:null,cropMode:null,focus:null},publishedAt:2019-06-19T06:40:48.477-07:00,updatedAt:2019-08-12T15:30:26.430-07:00,createdAt:2019-06-19T05:50:51.979-07:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/5-reasons-why-you-lost-that-sale-last-week,relativeUrl:\/blog\/5-reasons-why-you-lost-that-sale-last-week,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nThis is week fourteen of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here.\\n \\nCH 14 Five Reasons Why You Lost That Sale Last Week\\n \\nBuy the book | Kindle Edition\\n \\nHow was your close rate last week? 100 percent? Probably not. How about 80 percent? No? 50? 20? Ummm, five?\\n \\nIf you\u2019re like most salespeople (or business owners involved in sales), you were likely on the lower end of that scale, for sure. Achieving a 20 to 30 percent close rate is considered strong, compared to the average.\\n \\nHowever, did you know if you just changed a few things, you could improve that percentage in a big way?\\n \\nIt\u2019s not rocket science, but it does involve a change in mentality. Since adjusting my own mindset around sales and business after I began with Sandler Sales Training, I\u2019ve seen close rates of anywhere from 50 to...,blurb:This is week fourteen of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here. CH 14 Five Reasons Why You Lost That Sale Last Week...,pendingCommentsCount:0,approvedCommentsCount:0},{id:1850650,state:published,settings:{hideBlogDate:false},title:The Power of Personal Presence,icon:{type:Image,id:f_d31c4933-f9bf-459b-bc0b-ff0d3d740833,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/880161_921744,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:55101,newTarget:true,noCompression:null,cropMode:null,focus:null},headerImage:{type:Blog.BackgroundImage,id:f_5e2bc6b5-b12a-47fe-a73b-d6675dc8d332,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:null,linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_d31c4933-f9bf-459b-bc0b-ff0d3d740833,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/880161_921744,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:55101,newTarget:true,noCompression:null,cropMode:null,focus:null},publishedAt:2019-06-11T15:03:48.595-07:00,updatedAt:2019-08-12T15:31:05.763-07:00,createdAt:2019-06-11T14:53:36.897-07:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/the-power-of-personal-presence,relativeUrl:\/blog\/the-power-of-personal-presence,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nThis is week thirteen of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here.\\n \\nCH 13 The Power of Personal Presence\\n \\nBuy the book | Kindle Edition\\n \\nAre you old enough to remember the TV show, Happy Days? Does the name Arthur Fonzarelli ring a bell? Remember when \u201cThe Fonz\u201d would walk into a room?\\n \\nIf you don\u2019t know who I\u2019m talking about, check this out:\\n \\nTalk about \u201cpersonal presence.\u201d That dude had personal presence.\\n \\nWhat defines personal presence in Fonzie\u2019s terms?When he walks into a room, heads turn.Conversations open up to include him.When he speaks, people listen.When he leads, people follow.\\nThe Fonz had confidence. He had a style. He brought an air into the room when he entered.\\n \\nDo you have that? Is your mindset \u201cI have a million dollars in the bank and I don\u2019t need the business?\u201d Are...,blurb:This is week thirteen of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here. CH 13 The Power of Personal Presence Buy the book |...,pendingCommentsCount:0,approvedCommentsCount:0},{id:1825742,state:published,settings:{hideBlogDate:false,metaDescription:There are a lot of great companies out there in your industry, and they\u2019re doing really good work for their clients. How much do you pay attention to them?},title:Why You Shouldnt Worry About The Competition,icon:{type:Image,id:f_8cd658e0-9d64-456c-bcec-49dd6f8998fe,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/247828_916493,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:56981,newTarget:true,noCompression:null,cropMode:null,focus:null},headerImage:{type:Blog.BackgroundImage,id:f_6141dd72-ea9f-41ed-a888-eb4adbf3335c,defaultValue:false,url:,textColor:light,backgroundVariation:null,sizing:cover,userClassName:,linkUrl:null,linkTarget:null,videoUrl:,videoHtml:,storageKey:null,storage:null,format:null,h:null,w:null,s:null,useImage:false,noCompression:null,focus:null,linkInputEnabled:null,descriptionInputEnabled:null},firstContentImage:{type:Image,id:f_8cd658e0-9d64-456c-bcec-49dd6f8998fe,defaultValue:null,linkUrl:,thumbUrl:!,url:!,caption:,description:,storageKey:153640\/247828_916493,storage:s,storagePrefix:null,format:png,h:512,w:1024,s:56981,newTarget:true,noCompression:null,cropMode:null,focus:null},publishedAt:2019-06-04T06:08:32.740-07:00,updatedAt:2019-08-12T15:31:45.201-07:00,createdAt:2019-06-04T05:58:08.094-07:00,publicUrl:https:\/\/www.stopsellingstarthelping.com\/blog\/why-you-shouldn-t-worry-about-the-competition,relativeUrl:\/blog\/why-you-shouldn-t-worry-about-the-competition,pinned:false,allTagsList:,postedToWechat:false,longBlurb:\\nThis is week twelve of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here.\\n \\nPositioning Yourself as the Expert\\n \\nBuy the book | Kindle Edition\\n \\nDo you have a hobby or passion? I\u2019m talking outside of work. Do you love tinkering with old cars? Are you a competitive mountain biker? Do you spend your free time scuba diving or ballroom dancing?\\n \\nWhat do you do to learn more about this passion? How do you get better? Certainly, you practice or spend time \u201cdoing\u201d it. But, what else? Do you read blogs or magazines about the topic? Do you go to trade shows or conferences to stay on top of the latest trends surrounding your passion? Are there certain \u201cexperts\u201d who are the go-to people when comes to everything related to the category?\\n \\nCan you be that expert to your prospects and customers?\\n \\nI have a friend...,blurb:This is week twelve of a series where Ill be sharing a chapter from my book (Stop Selling Start Helping) each week. If you missed the previous weeks, click here to view all chapters. To learn more about Stop Selling Start Helping, click here. 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(max-width:727px){.css-ravmnf .slider-container .iosslider.with-adjust .s-component.s-media{max-width:none;}}.css-ravmnf .slider-container.loading .slider .item{display:none;}.css-ravmnf .slider-container.loading .slider .item:first-of-type{display:block;padding-top:80px;padding-bottom:80px;}.css-ravmnf .slider-container.loading .slide-selectors,.css-ravmnf .slider-container.loading .prev-button,.css-ravmnf .slider-container.loading .next-button{opacity:0;}/style>div classcss-ravmnf css-1sn93js0>div classs-section s-slider-section >div classs-component s-slider > !-- --> div classs-component-content>div classslider-container>div data-auto-play31536000 classiosslider>div classslider > div classslick-slider transition-horizontal slick-initialized dirltr>div classslick-list>div classslick-track stylewidth:100%;left:0%>div data-index0 classslick-slide slick-active slick-current tabindex-1 aria-hiddenfalse styleoutline:none;width:100%>div>div classslick-slide-item-wrapper tabindex-1 stylewidth:100%;display:inline-block>div classlazyload s-bg-image s-bg-blurred s-bg-dark-text item slick-slide-item right vertical-align-middle background-image stylebackground-repeat:no-repeat;background-size:cover;background-color:transparent;background-position:50% 50%;background-image:url(//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_1500,w_2000,f_auto,q_1/153640/Traditional_Salesman_1_bi6ou7.png) data-bg//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_1500,w_2000,f_auto,q_auto/153640/Traditional_Salesman_1_bi6ou7.png data-react-style{"backgroundRepeat":"no-repeat","backgroundSize":"cover","backgroundColor":"transparent","backgroundPosition":"50% 50%"}>style data-emotioncss 1tnf9eu>.css-1tnf9eu{position:absolute;top:0;left:0;width:100%;height:100%;line-height:1;-webkit-backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);-webkit-transition:all ease-in 0.2s;transition:all ease-in 0.2s;}.css-1tnf9eu.loaded{-webkit-backdrop-filter:blur(0px);-webkit-backdrop-filter:blur(0px);backdrop-filter:blur(0px);visibility:hidden;}/style>div classblurred-layer css-1tnf9eu css-19g8d280>/div>div classinner>div classcontainer s-rva right vertical-align-middle s-slider-new-rtl-style>div classcolumns eight media-outer s-rva-media right >div classmedia-wrapper>div classs-component s-media >div>/div>/div>/div>/div>div classcolumns s-rva-text slider-desc valign right eight quarter-offset-right>div classs-title-group inherit-text-align>div classs-title>div classs-component s-text >div class>div classs-component-content s-font-title stylewhite-space:pre-wrap>h1>p>Traditional Selling Doesnt Work Any More!/p>/h1>/div>/div>/div>/div>div classs-subtitle>div classs-component s-text >div class>div classs-component-content s-font-heading stylewhite-space:pre-wrap>h4>p> /p>p>Buyers buy differently; so as entrepreneurs, business owners, and salespeople, we have to sell differently. If you dont, your competition will./p>p> /p>p>strong>You need to become the superhero in your customers story!/strong>/p>/h4>/div>/div>/div>/div>/div>div class> div classs-button s-component>div>div classs-component-content css-45gbxi>a classs-common-button s-custom-btn css-i559iu s-font-button mobile-automatic pc-large hrefHTTPS://www.youarethesuperhero.com data-is-nav-btnfalse data-typeWeb data-componentbutton target_blank>Become a Superhero/a>/div>/div>/div> /div>/div>/div>/div>/div>/div>/div>/div>/div>/div>/div> /div>/div>/div>/div>/div>/div>/div>/li>li classslide s-section-2 idsection-f_75536628-f63a-40c3-8541-fdaf1daf660a>div classwaypoint>/div>div classsection-anchor>/div>div> div classlazyload s-new-media-section s-section s-media-section s-media-new-mobile-layout background-image data-react-style{}>div classcontainer>div classcolumns sixteen>div classs-title-group>div classs-title>div classs-component s-text >div class>div classs-component-content s-font-title stylewhite-space:pre-wrap>h2>p stylefont-size: 80%;>strong>Stop French kissing your prospects!/strong>/p>/h2>/div>/div>/div>/div>div classs-subtitle>div classs-component s-text >div class>div classs-component-content s-font-heading stylewhite-space:pre-wrap>h4>p>Are you making out with total strangers? Trying to jump into bed with them before you know them or they know you? I bet you are.../p>/h4>/div>/div>/div>/div>/div>/div> div classs-media-left s-layout-mediaLeft s-repeatable>div classs-section-item-wrapper >div data-sorting-index0 class s-repeatable-item>div classclearfix>div classnew-media-item-wrapper>div classs-item-media-wrapper eleven columns s-left-in-row>div classs-item-media-group>div classs-component s-media >div>div classs-component-content>div classs-video-content>div classs-component s-async-wrapper>div classs-loading>/div>div classwaypoint>/div>/div>/div>/div>/div>/div>/div>/div>div classfive columns s-right-in-row media-left-text>div classs-item-text-group >div classs-item-text>div classs-component s-text >div class>div classs-component-content s-font-body stylewhite-space:pre-wrap>p>Stop Selling. Start Helping. is a mindset; its an approach to sales that actually turns traditional sales on its head. If you like video, watch these a target_self hrefhttp://www.stopsellingstarthelping.com/videos>videos to improve sales/a>. If youre more of a reader, check out all these a target_self hrefhttp://www.stopsellingstarthelping.com/articles>blogs about sales/a> and marketing./p>/div>/div>/div>/div>/div>/div>/div>/div>/div>/div>/div> /div>/div>/div>/li>li classslide s-section-3 s-new-hidden-pc-section s-new-hidden-mobile-section idsection-f_5c6cb24c-5df8-41bd-adad-02d0c33194d7>div classwaypoint>/div>div classsection-anchor>/div>/li>li classslide s-section-4 idsection-f_867e0eb1-1703-41ef-8aa4-0374e3f2fbed>div classwaypoint>/div>div classsection-anchor>/div>div> div classlazyload s-new-media-section s-section s-columns-section s-media-new-mobile-layout background-image data-react-style{}>div classcontainer>div classcolumns sixteen>/div> div classs-mh s-repeatable>div classs-section-item-wrapper >div data-sorting-index0 classthird columns no-float s-repeatable-item>div classclearfix>div classnew-media-item-wrapper>div classs-item-media-wrapper s-mhi >div classs-item-media-group>div classs-component s-media >div>div classs-component-content>div classs-img-wrapper>a hrefhttp://www.stopsellingstarthelping.com/blog/the-squirrel-and-the-entrepreneur target_blank aria-labelimage link>div classs-ratio-box stylemax-width:720px;max-height:720px>div classs-ratio-fill stylepadding-bottom:100.00%>/div>div classs-img-wrapper>img altSection image title classlazyload crop-default data-description data-image-linkhttp://www.stopsellingstarthelping.com/blog/the-squirrel-and-the-entrepreneur width720 height720 src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_1440,w_720,f_auto,q_1/153640/879266_566468.png data-src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_1440,w_720,f_auto,q_auto/153640/879266_566468.png/>/div>/div>/a>/div>/div>/div>/div>/div>/div>div class>div classs-item-text-group >div classs-item-title>div classs-component s-text >div class>div classs-component-content s-font-heading stylewhite-space:pre-wrap>h3>p>strong>Youre our hero!/strong>/p>/h3>/div>/div>/div>/div>div classs-item-subtitle>div classs-component s-text >div class>/div>/div>/div>div classs-item-text>div classs-component s-text >div class>div classs-component-content s-font-body stylewhite-space:pre-wrap>p>strong>Seriously./strong> Entrepreneurs and solopreneurs, there are 27 million+ of you out there running the world! And, its hard. You are awesome at what you do - but maybe selling doesnt come as naturally as your primary talent or skill./p>p> /p>p stylefont-size: 130%;>strong>READ: a target_blank hrefhttp://www.stopsellingstarthelping.com/blog/the-squirrel-and-the-entrepreneur>The Squirrel and the Entrepreneur/a>/strong>/p>/div>/div>/div>/div>/div>/div>/div>/div>/div>div data-sorting-index1 classthird columns no-float s-repeatable-item>div classclearfix>div classnew-media-item-wrapper>div classs-item-media-wrapper s-mhi >div classs-item-media-group>div classs-component s-media >div>div classs-component-content>div classs-img-wrapper>a hrefhttp://www.stopsellingstarthelping.com/blog/rhinos-with-nothing-to-lose target_blank aria-labelimage link>div classs-ratio-box stylemax-width:720px;max-height:720px>div classs-ratio-fill stylepadding-bottom:100.00%>/div>div classs-img-wrapper>img altSection image title classlazyload crop-default data-description data-image-linkhttp://www.stopsellingstarthelping.com/blog/rhinos-with-nothing-to-lose width720 height720 src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_1440,w_720,f_auto,q_1/153640/104856_395843.png data-src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_1440,w_720,f_auto,q_auto/153640/104856_395843.png/>/div>/div>/a>/div>/div>/div>/div>/div>/div>div class>div classs-item-text-group >div classs-item-title>div classs-component s-text >div class>div classs-component-content s-font-heading stylewhite-space:pre-wrap>h3>p>strong>Youre a rock star!/strong>/p>/h3>/div>/div>/div>/div>div classs-item-subtitle>div classs-component s-text >div class>/div>/div>/div>div classs-item-text>div classs-component s-text >div class>div classs-component-content s-font-body stylewhite-space:pre-wrap>p>You truly are. You employ more than strong>57 million people/strong> in the U.S. and make up the largest percentage of businesses in the country. Through the ups and downs of the economy, you not only survive, but you thrive, and thats impressive./p>p> /p>p stylefont-size: 130%;>strong>READ: a target_blank hrefhttp://www.stopsellingstarthelping.com/blog/rhinos-with-nothing-to-lose>Rhinoceros in a Corner/a>/strong>/p>/div>/div>/div>/div>/div>/div>/div>/div>/div>div data-sorting-index2 classthird columns no-float s-repeatable-item>div classclearfix>div classnew-media-item-wrapper>div classs-item-media-wrapper s-mhi >div classs-item-media-group>div classs-component s-media >div>div classs-component-content>div classs-img-wrapper>a hrefhttp://www.stopsellingstarthelping.com/blog/the-story-of-the-lion-the-gazelle target_blank aria-labelimage link>div classs-ratio-box stylemax-width:720px;max-height:720px>div classs-ratio-fill stylepadding-bottom:100.00%>/div>div classs-img-wrapper>img altSection image title classlazyload crop-default data-description data-image-linkhttp://www.stopsellingstarthelping.com/blog/the-story-of-the-lion-the-gazelle width720 height720 src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_1440,w_720,f_auto,q_1/153640/342088_580653.png data-src//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_1440,w_720,f_auto,q_auto/153640/342088_580653.png/>/div>/div>/a>/div>/div>/div>/div>/div>/div>div class>div classs-item-text-group >div classs-item-title>div classs-component s-text >div class>div classs-component-content s-font-heading stylewhite-space:pre-wrap>h3>p>strong>Youve got guts!/strong>/p>/h3>/div>/div>/div>/div>div classs-item-subtitle>div classs-component s-text >div class>/div>/div>/div>div classs-item-text>div classs-component s-text >div class>div classs-component-content s-font-body stylewhite-space:pre-wrap>p>And thats putting it lightly. Managing a sales team of hundreds or thousands of individuals is strong>nothing short of amazing! /strong>Youve likely worked your way up through the company, and we know it took more than just a great personality./p>p> /p>p stylefont-size: 130%;>strong>READ: a target_blank hrefhttp://www.stopsellingstarthelping.com/blog/the-story-of-the-lion-the-gazelle>A Lion and a Gazelle/a>/strong>/p>/div>/div>/div>/div>/div>/div>/div>/div>/div>/div>/div> /div>/div>/div>/li>li classslide s-section-5 s-new-hidden-pc-section s-new-hidden-mobile-section idsection-f_b6f5bd48-2bb5-4555-979d-82544057d360>div classwaypoint>/div>div classsection-anchor>/div>/li>li classslide s-section-6 s-new-hidden-pc-section s-new-hidden-mobile-section idsection-f_d93ace87-0351-43c1-8379-4debbf934128>div classwaypoint>/div>div classsection-anchor>/div>div classwaypoint>/div>/li>/ul>div idprerendered-inline-theme-html>/div>/div>div idstrikingly-tooltip-container>/div>div ids-footer-section-container class>div classlazyload s-no-bg s-footer-section s-section new-footer-hyperlink-style background-image data-react-style{}>div classcontainer s-layout-vertical>div classcolumns sixteen >div>div classwaypoint>/div>/div>div classs-footer-text>div classs-component s-text >div class>div classs-component-content s-font-body stylewhite-space:pre-wrap>div classs-rich-text-wrapper styledisplay: block; >p class s-rich-text-wrapper>© Copyright 2026 Stop Selling. 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